BRC A Grade Exam |Study Questions with Complete solutions
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Course
BRC
Institution
BRC
When consumers start to examine the content of media messages they can turn into media-
literate viewers. One skill such viewers acquire is to look at the _________ of media content
and identify who is being interviewed, who is being treated as an expert, and who is being
quoted early on in the ...
BRC A Grade Exam |Study Questions with
Complete solutions
When consumers start to examine the content of media messages they can turn into media-
literate viewers. One skill such viewers acquire is to look at the _________ of media content
and identify who is being interviewed, who is being treated as an expert, and who is being
quoted early on in the story— aspects that determine the overall meaning of the message. -
ANSWER framing
__________ was the German printer credited with creating the first mechanical printing press
using movable type and pressing oil-based ink on paper in 1455. - ANSWER Johannes Gutenberg
One function of print media is the transference of the dominant culture, as well as its
subcultures, from one generation to the next or to immigrants in order to help people learn
how to fit into society. This process is also called __________. - ANSWER cultural
transmission
The most important function of modern newspapers is to inform the public about important
events. This function is called __________. - ANSWER Surveillance
The __________ was the first paperback form. - ANSWER dime novel
The __________ was a newspaper format sold at a low price point in order to be accessible to
everyone. Supported by advertising rather than subscriptions, it was meant to attract as
large an audience as possible. - ANSWER penny press
, Advertising space in newspapers accounts for roughly __________ of content in the typical
daily U.S. format - ANSWER 60 percent
Which of the following represents a form of print media designed specifically to entertain? -
ANSWER picture book
Newspapers and magazines, unlike books, neither present the same sense of established
knowledge and compiled wisdom nor allow for the unfolding of long or complex stories. This
demonstrates what about books? - ANSWER The book's enduring cultural relevance and
authority in the digital age
Requiring libraries to repurchase an ebook after it has been checked out a certain number of
times is one technique a publisher might use to __________. - ANSWER increase revenues
Advertising became the primary revenue source in the modern business model for newspapers
because __________. - ANSWER the price of a newspaper did not cover printing and
distribution costs
Muckrakers often reported for magazines rather than newspapers because __________. -
ANSWER magazine deadlines were less time-sensitive
Which of the following represents a form of print media designed specifically for surveillance? -
ANSWER News blog
Which distinctive function of print newspapers might digital media be least able to perform? -
ANSWER Physical copying of information
Which part of the traditional financial model for print magazines puts magazine publishers at
a disadvantage to digital sources of information? - ANSWER Production costs
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