Promotion Instructional Area UPDATED Exam Questions and CORRECT Answers
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Course
Promotion Instructional Area
Institution
Promotion Instructional Area
Promotion Instructional Area UPDATED
Exam Questions and CORRECT Answers
Which of the following is a use of institutional promotion:
Recruit new employees
Increase sales
Build product reputation
Stimulate interest for services - Correct Answer- Recruit new employees
What is a promotional ...
Promotion Instructional Area UPDATED
Exam Questions and CORRECT Answers
Which of the following is a use of institutional promotion:
Recruit new employees
Increase sales
Build product reputation
Stimulate interest for services - Correct Answer- Recruit new employees
What is a promotional activity that a government regulates to maintain a fair environment
among competitors in the marketplace?
Bait-and-switch contests
Telemarketing sales
Direct mail
Comparison advertising - Correct Answer- Comparison advertising
Some companies purchase 800-numbers to
earn a profit on calls to customers.
allow customers to call in toll free.
qualify as nonprofit organizations.
get a free listing in the Yellow Pages. - Correct Answer- allow customers to call in toll free.
Which of the following situations is an example of a business using telemarketing for
promotional purposes:
A digital communications company calls customers to announce new options in wireless
service.
A community bank gives a customer a personal CD player when s/he opens a checking
account.
An interactive kiosk allows customers to design and personalize their greeting cards.
A local car dealer places a full-size advertisement in several community newspapers. -
Correct Answer- A digital communications company calls customers to announce new
options in wireless service.
, Sweepstakes and contests are examples of communications channels often used in
sales promotions.
advertising campaigns.
publicity programs.
media commercials. - Correct Answer- sales promotions.
Which of the following is a unique factor that advertising agencies consider when developing
an advertising campaign to promote a client's product in international markets:
Printing process
Production timetable
Brand reputation
Compensation structure - Correct Answer- Brand reputation
Which of the following is a sport/event business that is most likely to send a comprehensive
product catalog with an order form to its customers?
A sporting goods retail chain
A local bowling alley
A private tennis club
A neighborhood water park - Correct Answer- A sporting goods retail chain
The primary purpose of a corporate blog is to
connect with the target market.
entertain the audience.
replace the company's website.
sell independent products. - Correct Answer- connect with the target market.
Which of the following is one of the obstacles that businesses face when using email
marketing:
Automation
Duplication
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