DSC 3001 Final Exam Updated 2025 with complete solution
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Course
DSC 3001
Institution
DSC 3001
blockbuster video case - blockbuster was going to categorize customers by movie interests and
sell to direct mailers
information ethics - a theory or philosophy to examine moral and ethical problems that can arise
in making IT related decisions
stockholder theory - the managerial obligation is ...
DSC 3001 Final Exam
blockbuster video case - blockbuster was going to categorize customers by movie interests and
sell to direct mailers
information ethics - a theory or philosophy to examine moral and ethical problems that can arise
in making IT related decisions
stockholder theory - the managerial obligation is to *maximize the financial returns of the
stockholders*, with two constraints and one assumption:
-through legal, non-deceptive means
---cannot cheat
-to have a long-term orientation
---don't just shoot for short term
--> pursuing profits also promotes the interests of the society
stakeholder theory - -stakeholders are anyone with a stake or claim on the firm such as
stockholders, customers, employees, suppliers, and the local community
---respect the rights of each stakeholder
---give equal consideration to the legitimate interests of all stakeholders and to adopt corporate policies
that produce the optimal balance among them
differences between stockholder + stakeholder theory - -stockholder theory sees all parties except
stockholders as means to the end of profitability.
----executives consider stakeholders as means to end of profitability, if they don't affect profits, not
considered
,-stakeholder theory sees all stakeholders as ends in themselves.
----all important even if they don't impact profits
by stockholder it is ethical because it increases profits and is legal
by stakeholder it is not ethical because it is most likely misleading and does not balance customer needs
of privacy (but could depend on nature of situation)
steps in stockholder perspective - -review legislation and administrative mandates
-avoid deception and fraud
-assign probabilities to possible outcomes from alternative actions
steps in stakeholder perspective - -identify all stakeholders
-determine each stakeholder's right
-consider each stakeholder's right
opt-in - unless the data subject has given an overt *permission* for some future use of the data, it
must be assumed that there is no consent for that use
-much safer option for companies
opt out - unless the data subject registers an overt *objection*, it is assumed that the additional
use of the data is acceptable.
,six managerial decisions - -data collection and storage
-secondary data use
-data accuracy
-authorized access
-automated judgement
-data merging + profiling
collection + storage of personal data - six managerial decisions - -don't ask more data than
subjects believe is really needed
-explain clearly how the data will be used, how much data they need
-offer options to provide part of the data ("not take it or leave it")
secondary data use - six managerial decisions - -many companies now share customer data with
third parties
-significant restriction of it on medical only
-car dealership takes questionnaire from customer, tells them will be used for choosing a good car, but
will be used for selling strategy
-businesses have been utilizing friendship networks on facebook (inferring credit scores of friends) to
assess risks
data accuracy - six managerial decisions - -alice arias: housing application got denied since other
applicant had same name, lost 15K
-errors in databases could result in significant consequences
, -fair credit reporting act (FCRA) allows data subjects to sue
authorized access - six managerial decisions - -concerning personal data, very important for
finance and medical sectors
-need technical controls to allow restricted access to sensitive data
----also policies need to describe who needs to know what (block curiosity - george clooney, member of
hospital checked records)
automated judgement - six managerial decisions - -using expert systems in automated decisions
-careful attention to automatic process (algorithmic bias)
data merging + profiling - six managerial decisions - -google: profile customers for targeted
advertising
-disparate data may be somewhat uninformative by themselves, but they become powerful when
combined into one profile from which inferences are made
algorithmic bias - -whatever causes an algorithm to produce unfair actions or representations
the instances when the application of an algorithm compounds existing inequities in socioeconomic
status, race, ethnic background, religion, gender, disability or sexual orientation to amplify them and
adversely impact inequities
recruitment - algorithmic bias - amazon gender bias against women
-AI tools to automatically scan resumes to determine fit, Amazon is predominantly male, so this data is
training the algorithm --> deems women unfit
word association - algorithmic bias - associate women with arts, not science
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