Customer Service NRF-Chapter 1; Questions &
Answers Latest Update 100% Solved
Brick-and-mortar The presence of a physical storefront and face-to-face
customer
experiences.
Closeout stores Off-price stores that offer an assortment of brand-name
merchandise at a
significant discount off th...
Customer Service NRF-Chapter 1; Questions &
Answers Latest Update 100% Solved
Brick-and-mortar ✔✔The presence of a physical storefront and face-to-face
customer
experiences.
Closeout stores ✔✔Off-price stores that offer an assortment of brand-name
merchandise at a
significant discount off the manufacturers' price. Ex: Marshalls, Ross
Commercial cue ✔✔Advertising message that impacts purchase decisions
Comparison shopper ✔✔The customer who spends time searching for the best
price or deal on
the item she is looking to purchase.
Convenience stores ✔✔These stores aim at providing their customers a
convenient shopping
experience. These general merchandise stores are easily accessible, small in size,
with quick
shopping and easy checkout. Ex: 7-Eleven, Phillip 66
, Customer Service NRF-Chapter 1; Questions &
Answers Latest Update 100% Solved
Department stores ✔✔These stores offer good service and a broad variety and
assortment of
products of mid-to-high quality. Ex: Kohl's, Dillard's, JC Penney
Direct selling ✔✔Salespeople contact customers directly in a convenient
location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the
products or perform
the services. Ex: Mary Kay, Avon, Tupperware
Discount stores ✔✔These retailers offer a broad variety of merchandise, limited
service, and low
prices. Ex: Walmart, Dollar General, Family Dollar
Distribution channel ✔✔The chain of businesses through which a good or
service passes until it
reaches the end consumer.
Diverse shopper ✔✔This buyer is hard to predict or to understand. He shops in
many different
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