Public Relations correct answers a strategic communication process that builds mutually beneficial relationships between organizations and their publics OR management of communication b/t an organization and its publics
Publics vs Audience vs Market correct answers P: a group of people who sha...
Public Relations correct answers a strategic communication process that builds
mutually beneficial relationships between organizations and their publics OR
management of communication b/t an organization and its publics
Publics vs Audience vs Market correct answers P: a group of people who share similar
interests/commonalities; Ex: employees, consumers, gov't regulators
-Publics either have an effect on the organization, are affected by the organization, or
both
A: a group of people who are just there listening to something
M: a group you are marketing/selling to
Organizations correct answers a group of people in pursuit of a mission
o Gov't agencies, non-profits, companies, NGOs, churches, unions, school teams
o PR is about organizations.
Accredited business communicator correct answers credential awarded by IABC to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field
Accredited in public relations correct answers Credential awarded by PRSA and other
UAB affiliates to those who have demonstrated competency in the knowledge, skills and
abilities required to practice public relations effectively
Authenticity correct answers the degree to which one communicates reliably,
accurately and true to his or her own character and the character of the organization
that he or she represents
//communicate in such a way that people view you as reliable, accurate, truthful, says a
lot about the character of the person and the organization that he/she represents
Conversational voice correct answers an authentic, engaging and natural style of
communication that publics perceive to be personable
Crowdsource correct answers obtain (information or input into a particular task or
project) by enlisting the services of a number of people, either paid or unpaid, typically
via the Internet.
Deontological ethics correct answers system of decision-making that focuses on the
moral principles of duty and rules
, Distributed public relations correct answers intentional practice of sharing public
relations responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context
Dominant coalition correct answers group of people with the greatest influence in
determining how an organization operates and pursues its mission
Ethics correct answers moral principles that govern a person's or group's behavior
Ethical behavior correct answers Strategic public relations mean that the PR tactics you
perform are derived from solid goals and objectives, and that those goals and objectives
serve the broader mission of your organization
Feedback correct answers information returned from the environment in response to an
organization's action or communication that can be used for continuous adjustment and
improvement of the organization
Flaming correct answers hostile communication among internet users
General public correct answers broad public, not attentively involved, a nonspecific
term referring to everyone in the world, making the concept rather meaningless in
strategic communication and relationship building
Greenwashing correct answers when an organization spends more resources claiming
to be "green" through publicity, advertising and marketing than actually implementing
practices that minimize environmental impact
Integrated communication correct answers communicating with publics consistently
across organizational functions including public relations, advertising, marketing, and
customer service
Listening correct answers deliberately paying attention to and processing what others
are communicating. in pr and organizational communication, the means processing
feedback.
Management function correct answers part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others
Nongovernmental organization (NGO) correct answers A group of people organized at
the local, national or international level, often serving humanitarian functions and
encouraging political participation. Many NGOs work closely with the United Nations.
Proactive correct answers a management style that is anticipatory, change-oriented
and self-initiated to improve the organization's environment and its future
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