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“Capacity can be viewed in two ways, as the maximum rate of output per unit of
time, or as units of resource availability”. With reference to the relevant theory,
as well as aeroplane capacity at LIFT airlines, demonstrate your understanding
of the above statement. (3)
Capacity refers to the inherent ability of a manufacturing or service resource, such as
a workstation or equipment, to fulfil its intended function within a designated timeframe
(David, 2017). Operations managers are responsible for making informed decisions
regarding the optimal levels of capacity to effectively meet both current short-term and
future long-term demand. The maximum rate of output per unit time is determined by
the long-term objectives in operations, as firms strive to grow and expand in order to
meet the long-term demand (Collier & Evans, 2017). On the other hand, the allocation
of resources is based on the premise of short-term capacity planning, as it is necessary
to utilise the available resources in accordance with the patterns of demand. Capacity
management refers to the ability of a hospital operation to maintain a level of output
that allows for efficient service delivery. In other terms, it pertains to the measure and
efficiency with which the business can deliver, taking into account all factors in
accordance with David (2017).
3.1.2 Refer to case study 1.
“In developing a long-range capacity plan, an organisation must make an
economic trade-off between the cost of capacity and the opportunity cost of not
having adequate capacity”.
3.1.2.1 In context of LIFT airlines, demonstrate your understanding of this
statement. {4}
The argument put forth by Hossein and Ivanov (2019) is that capacity planning is a
crucial phenomenon that should be closely aligned with an organization's strategic
direction. This necessitates the identification of the products presently offered by the
organisation, as well as its growth or survival objectives through robust expansion
initiatives or diversification into potentially risky product lines. This approach also
considers the seasonal availability of products, effectively managing the trade-off
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