Marketing Channels & Distribution Exam 1 Ch. 1 UPDATED Exam Questions and CORRECT Answers
2 views 0 purchase
Course
Channels & Distribution
Institution
Channels & Distribution
Marketing Channels & Distribution Exam
1 Ch. 1 UPDATED Exam Questions and
CORRECT Answers
Which term refers to a set of independent organizations involved in the process of making a
product or service available for use or consumption? - Correct Answer- Marketing Channel
A Marketing channel ...
Marketing Channels & Distribution Exam
1 Ch. 1 UPDATED Exam Questions and
CORRECT Answers
Which term refers to a set of independent organizations involved in the process of making a
product or service available for use or consumption? - Correct Answer- Marketing Channel
A Marketing channel strategy is a set of activities focused on designing and managing a
marketing channel for the purpose of _________? - Correct Answer- Improving a firm's
sustainable competitive advantage
A _______ is a channel member that takes the primary role of establishing and maintaining
channel links. - Correct Answer- Channel Captain
What should most likely be the goal of all marketing channel members? - Correct Answer-
Satisfying end-users
Which statement is most likely true about a marketing channel system? - Correct Answer-
Efficient marketing channels reduce distribution costs and increase customer satisfaction
What is the most likely outcome of an ineffective marketing channel strategy? - Correct
Answer- Limited product reach
Sony produces televisions and computers and sells them through electronics stores. In a
marketing channel, Sony would best be described as a _____? - Correct Answer-
Manufacturer
ElectroInc produces cell phone accessories and sells them to firms such as Apple and
Samsung. Apple and Samsung put their own brand names on ElectroInc products before
selling them to end-users. Which term best describes ElectroInc? - Correct Answer- Private-
label manufacturer
What risk does a branded manufacturer most likely face by allocating part of its production
capacity to private-label products? - Correct Answer- Creating a future competitor
, Manufacturers are LEAST likely to use intermediaries to: - Correct Answer- Manage
production levels
What general term refers to middle channel members in the marketing channel? - Correct
Answer- Intermediaries
Which of the following tasks would LEAST likely be conducted by a merchant wholesaler? -
Correct Answer- Producing private-label goods
Audrey works as a manufacturers' representative for an athletic shoe company. In her
position, Audrey is most likely responsible for _____. - Correct Answer- Negotiating terms of
trade with shoe retailers
Department stores, convenience stores, and warehouse clubs are best categorized as _______.
- Correct Answer- Retail Intermediaries
According tot he text, what is a new trend taking place among retail intermediaries? - Correct
Answer- Selling products and services to businesses
Comps-Tech is an information technology firm that handles customer orders and payments
for a variety of online retailers. Comps-Tech is most likely a(n) ________. - Correct Answer-
Specialized intermediary
Tanya recently purchased paper towels, sodas and frozen pizzas at Sam's Club, a
hypermarket. In the marketing channel system, Tanya is best described as a(n)_____. -
Correct Answer- Downstream Channel Member
All of the following are sorting functions performed by intermediaries EXCEPT________. -
Correct Answer- Matching buyer product needs to retailer stocks
How do intermediaries most likely create utility for end-users? - Correct Answer- Ensuring
product availability and assortment
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
