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MIS 301 Exam 2 Question and answers verified to pass 2024 $13.49   Add to cart
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MIS 301 Exam 2 Question and answers verified to pass 2024

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MIS 301 Exam 2 Question and answers verified to pass 2024 Advergames - correct answer online mini games created for longer term, immersive brands engagement Click-through rate (CTR) - correct answer the number of users who clicked an ad divided by the number of time the ad was delivered (im...

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  • August 27, 2024
  • 16
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • MIC 301
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MIS 301 Exam 2
Advergames - correct answer ✔online mini games created for longer term,
immersive brands engagement


Click-through rate (CTR) - correct answer ✔the number of users who clicked
an ad divided by the number of time the ad was delivered (impression)
-measures the percentage of people who clicked on an ad to arrive at a
destination-site


Content adjacency problems - correct answer ✔a situation where ads appear
alongside text the advertiser would like to avoid


Contextual advertising - correct answer ✔advertising based on a Web site's
content- has limitations


Matchmaking - correct answer ✔pairing internet surfers w/ advertiser &
taking a cut along the way
-Google's ONE trick


Market capitalization (market cap) - correct answer ✔The value of a firm
calculated by multiplying its share price by the number of shares
-firm value= (share price) X (# of shares)


Wi-Fi - correct answer ✔wireless local-area networking devices
-typically connect to an antenna-equipped base station or hotspot, which is
then connected to the Internet
-use standards known as IEEE 802.11

,-various version of this standard (e.g., b, g, n) may operate in different
frequency bands and have access ranges


Organic or natural search - correct answer ✔Search engine results returned
and ranked according to relevance


PageRank - correct answer ✔Algorithm developed by Google co-founder
Larry Page to rank Web sites


Search engine optimization (SEO) - correct answer ✔process of improving a
page's organic search results


Link fraud - correct answer ✔-spamdexing/link farming
-process of creating a series of bogus Web sites, all linking back to the pages
one is trying to increase pg. results in organic search


Spiders, Web crawlers, software robots - correct answer ✔Software that
traverses available Web links in an attempt to perform a given task
-used by search engines to discover documents for indexing and retrieval


cache - correct answer ✔temporary storage space used to speed computing
tasks


Domain name service (DNS) listings - correct answer ✔list of all public,
named servers on network
-every online firm provides it


Server farm - correct answer ✔massive network of computer servers running
software to coordinate their collective use

, -provide the infrastructure backbone to SaaS and hardware cloud efforts, &
many large-scale Internet services


Fault-tolerant - correct answer ✔Capable of continuing operation even if a
component fails


Impression - correct answer ✔Each time an ad is served to a user for
viewing


Search engine marketing (SEM) - correct answer ✔The practice of
designing, running and optimizing search engine ad campaigns


Keyword advertising - correct answer ✔Advertisements that are targeted
based on a user's query


Pay-per-click (PPC) - correct answer ✔advertisers don't pay unless someone
clicks on their ad


Cost-per-click (CPC) - correct answer ✔maximum amount of money an
advertiser is willing to pay for each click on their ad


Landing page - correct answer ✔Web page displayed when a user clicks on
an advertisement


Geotargeting - correct answer ✔Identifying a user's physical location
(sometimes called geolocation) for the purpose of delivering tailored ads or
other content


IP address - correct answer ✔A value used to identify a device that is
connected to the Internet

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