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Chapter 10 SCL Exam Practice Question Guide With Complete Answers. $12.99   Add to cart

Exam (elaborations)

Chapter 10 SCL Exam Practice Question Guide With Complete Answers.

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  • Course
  • SCL.
  • Institution
  • SCL.

Segmenting Customers - correct answer Grouping customers to create specialized communications about products Target Marketing Efforts - correct answer addressing specific customer segments avoids becoming...

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  • August 27, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • SCL.
  • SCL.
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RealGrades
Chapter 10 SCL

Segmenting Customers - correct answer Grouping customers to create
specialized communications about products



Target Marketing Efforts - correct answer addressing specific customer
segments avoids becoming a nuisance to other customers



Relationship Marketing or Permission Marketing - correct answer customers
select the type & time of communication (opt-in or opt-out)



cross-selling - correct answer Additional products are sold as the result of an
initial purchase (e.g., e-mails from Amazon.com describing other books bought by people)



Event Based Marketing - correct answer offer the right products and services
to customers at the right time



Sales Activity Management - correct answer Tool offering sales reps a guided
sequence of sales activities



Sales Territory Management - correct answer Sales managers obtain
information on each sales rep's activities



Lead Management - correct answer sales reps can follow prescribed tactics
when dealing with prospects to aid in closing the deal



Knowledge Management - correct answer enables quick decision making,
better customer service, and a better-equipped and happy sales staff



A system which allows sales managers to obtain

current information and reporting capabilities regarding

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