AIPMM – CPM EXAM (ACTUAL EXAM)
WITH 80+ QUESTIONS WITH VERY
ELABORATED ANSWERS CORRECTRY WELL
ORGANIZED LATEST 2024 – 2025 ALREADY
GRADED A+
Segmentation - ANSWERS-Sub-set of a market with one or more characteristics
that cause them to demand similar products or services based on their qualities.
Distinct market segments can be identified as having similar needs, while
different from other segments having their own needs.
Process of developing strategy - ANSWERS-Process where you analyze current
situation iteratively, Formulate appropriate strategies, Create tactical actions to
support strategy, Check against strategic and tactical objectives
,Political, Economic, Social, Technological, Environmental, Legal - ANSWERS-What
does PEST(EL) stand for?
Conceive
Plan
Develop
Qualify - ANSWERS-What are the steps of NPD? (Phases)
Market Penetration - ANSWERS-What is the strategy for existing market/existing
product? (Ansoff's Growth Matrix)
Product Development - ANSWERS-What is the strategy for existing market/new
product? (Ansoff's Growth Matrix)
Market Development - ANSWERS-What is the strategy for NEW market/existing
product? (Ansoff's Growth Matrix)
intangibility
inseparability
variability
perishability - ANSWERS-Nature and characteristic of a service
, Product
Price
Promotion
Place - ANSWERS-What are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - ANSWERS-What are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
Launch
Deliver
Retire - ANSWERS-What are the 7 phases of PLC?
Diversification - ANSWERS-What is the strategy for new market/new product?
(Ansoff's Growth Matrix)
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