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IAB Digital Marketing Media Foundations Certification Latest Update Actual Exam 120 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IAB Digital Marketing Media Foundations Certification Latest Update Actual Exam 120 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
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Course
IAB Digital Media Foundations Certificat
Institution
IAB Digital Media Foundations Certificat
IAB Digital Marketing Media Foundations Certification Latest Update Actual Exam 120 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
IAB Digital Marketing Media Foundations
Certification Latest Update 2024-2025 Actual
Exam 120 Questions and 100% Verified Correct
Answers Guaranteed A+ Verified by Professor
Earned media examples? - CORRECT ANSWER: Praise from a consumer on social
media, 5 star review on Amazon
example of promoted brand content? - CORRECT ANSWER: Audi publishing a blog
post highlighting their top ranking vehicle in a safety report
explain the traditional consumer buying funnel - CORRECT ANSWER: The funnel of
how a consumer makes a purchase decision.
how can you update the targeting? - CORRECT ANSWER: remove extra targeting filters
inventory availability
exclude poor performing sites
add/remove specific keywords
How do automated platforms continue to drive industry growth? - CORRECT ANSWER:
increasingly relevant and effective advertising; flexible publisher monetization
opportunities and enhanced consumer experiences
How do you find CPM? - CORRECT ANSWER: (Cost/Impressions) x 1000
How do you fix pacing if its over or under delivery? - CORRECT ANSWER: pull a
detailed campaign reporting
analyze the report
communicate with the campaign stakeholders
make corrections to improve
, How does a DSP differ from an ad network? - CORRECT ANSWER: DSPs do not
provide standard campaign management services, publisher services, or direct
publisher relationships
How does changing the campaign priority benefit a customer? - CORRECT ANSWER: It
allows the company to adjust which campaign will run to have a consistent strategy
How you find clicks when given impressions and CTR%? - CORRECT ANSWER:
Impressions x (CTR/100)
How you find cost when given clicks and CPC? - CORRECT ANSWER: Clicks x CPC
How you find cost when given Impressions and CPM? - CORRECT ANSWER: CPM x
(impressions/1000)
How you find CPA? - CORRECT ANSWER: cost/action
How you find CPC? - CORRECT ANSWER: Cost/clicks
How you find CPCV? - CORRECT ANSWER: cost/Completed views
How you find CPI? - CORRECT ANSWER: Cost/ # of installs
How you find CTR%? - CORRECT ANSWER: (clicks/impressions) x 1000
How you find eCPM? - CORRECT ANSWER: (Total cost/served impressions) x 1000
How you find impressions when given clicks and CTR? - CORRECT ANSWER:
Clicks/(CTR/100)
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