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IAB Digital Media Sales Certification - Detailed Content Latest Update Actual Exam 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IAB Digital Media Sales Certification - Detailed C
IAB Digital Media Sales Certification - Detailed C
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IAB Digital Media Sales Certification - Detailed Content Latest Update Actual Exam 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
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IAB Digital Media Sales Certification - Detailed C
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IAB Digital Media Sales Certification - Detailed C
IAB Digital Media Sales Certification - Detailed Content Latest Update Actual Exam 125 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
IAB Digital Media Sales Certification - Detailed
Content Latest Update 2024-2025 Actual Exam
125 Questions and 100% Verified Correct
Answers Guaranteed A+ Verified by Professor
Account Team - CORRECT ANSWER: Ad Agency Functions: Role -
Business Development, Sales
Account Team - CORRECT ANSWER: Ad Agency Functions: Value -
Drive Revenue
Ad Agency - CORRECT ANSWER: A company that brands hire to build, execute and
manage advertising initiatives for them, providing services such as creative generation,
advertising strategy development, research, and media buying.
Ad Blocking - CORRECT ANSWER: A decision made by the ad verification service on
behalf of the verification client (generally a marketer/advertising agency) to prevent an
advertisement from appearing on a page based on specified criteria applied by the ad
verification service, agreed to in advance as documented in the terms and conditions of
the campaign.
Ad Creative Pixel - CORRECT ANSWER: a web beacon embedded in an ad tag which
calls a web server for the purpose of tracking that a user has viewed a particular ad.
Ad Exchange - CORRECT ANSWER: a sales channel between publishers and ad
networks that can also provide aggregated inventory to advertisers. They provide a
technology platform that facilitates automated auction-based pricing and buying in real-
time.
Ad Network - CORRECT ANSWER: o A company that provides both an outsourced
sales channel for publishers and an aggregated inventory source for buyers; will often
,layer in technologies to enhance media buys, such as targeting capabilities, creative
generation and optimization.
Ad Network - CORRECT ANSWER: provide an outsourced sales capability for
publishers and a means to aggregate inventory and audiences from numerous sources
in a single buying opportunity for media buyers.
Ad Placement - CORRECT ANSWER: Refers to the placement of the ad (or ad-group)
on a web page, including attributes such as the positioning of where an ad appears on
the page, the size and orientation of the ad as it appears on the page, and possibly
other characteristics as specified in the campaign terms (e.g., frequency capping, share
of voice, road blocks). Ad placement can be applicable to more than one ad unit served
at a time (an ad-group).
Ad Servers - CORRECT ANSWER: Technology used by buyers and sellers to run,
optimize, track and report on digital ad campaigns.
Ad Serving - CORRECT ANSWER: the delivery of ads by a server to an end user's
computer on which the ads are then displayed by a browser and/or cached.
Ad Verification - CORRECT ANSWER: A process which attempts to verify that one or
more attributes of a served online ad have been executed in a manner consistent with
the terms specified by the advertiser or agency and agreed to as part of the ad
campaign terms.
Ad Verification Service - CORRECT ANSWER: An entity that performs ad verification
processes.
AdOps - CORRECT ANSWER: Ad Agency Functions: Role -
Launch and monitor campaigns
AdOps - CORRECT ANSWER: Ad Agency Functions: Value -
Ensure successful execution of plan and protect costs
, Assets - CORRECT ANSWER: creative design, logos, images, or text provided by the
advertiser
ATD - CORRECT ANSWER: Centralized management platform, specializing in
programmatic media management, owned at the holding company level, and used by
sister agencies to provide some/all of their programmatic media inventory.
Audience - CORRECT ANSWER: a group of people who visit a specific web site or who
are reached by a specific ad network
Automated Guaranteed - CORRECT ANSWER: This type of transaction most closely
mirrors a traditional digital direct sale. The deal is negotiated directly between buyer and
seller, the inventory and pricing are guaranteed, and the campaign runs at the same
priority as other direct deals in the ad server
Awareness, Consideration, Preference, Purchase - CORRECT ANSWER: The
Traditional Consumer Buying Funnel (4)
Beacon - CORRECT ANSWER: a tiny image referenced by a line of HTML or a block of
JavaScript code embedded into a web site or third-party ad server to track activity. The
image used is generally a single pixel that is delivered to the web browser with HTML
instructions that keep it from affecting the web site layout. It will typically include user
information like cookies on the http headers, and web site information on the query
string. They are used to collect data for web site and ad delivery analytics, and also
specific events such as a registration or conversion
Behavioral - CORRECT ANSWER: What is the most common type of audience
targeting?
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