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IAB Digital Sales Certification Latest Update Actual Exam Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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IAB Digital Sales Certification Latest Update
2024-2025 Actual Exam Questions and 100%
Verified Correct Answers Guaranteed A+ Verified
by Professor
1st party data - CORRECT ANSWER: owner and controller of the website or services. Ie: credit
card company using data of customers
2nd party data - CORRECT ANSWER: 1st party who sells or shares data to a non affiliated site
or service. Ie: credit card company selling/sharing its data with an airline to target affluent
travelers
3rd party data - CORRECT ANSWER: collects data but does not have a direct relationship with
the user
According to 4A's and IAB's terms and conditions, what is the acceptable discrepancy rate on a
digital media IO? - CORRECT ANSWER: 10 percent
According to IAB Privacy standards, who should be informed of their choices and empowered to
exercise those choices in regards to internet advertising? - CORRECT ANSWER: Consumers
According to IAB terms and conditions, if a publisher is serving the campaign, reports should be
provided to the advertiser at least every: - CORRECT ANSWER: week
assets - CORRECT ANSWER: creative design, logos, images or text provided by the advertiser
beacons - CORRECT ANSWER: proximity based technology; allows mobile apps to understand
geo location of its user and thendeliver relevant content based on their immediate environment
behavioral targeting - CORRECT ANSWER: targeting online ads to consumers based on their
web searching behavior
, benefits of earned media - CORRECT ANSWER: most credible, key role in most sales,
transparent and lives on
Benefits of owned media - CORRECT ANSWER: control, cost efficiency, longevity, versatility,
niche audiences
benefits of paid media - CORRECT ANSWER: in demand, immediacy, scale, control
Cache busting - CORRECT ANSWER: The ops process used to ensure that ad impressions are
counted when a page auto refreshes
campaign optimization - CORRECT ANSWER: process of tracking the pacing and performance
of a campaign and making changes to ensure both are successful
challenges of earned media - CORRECT ANSWER: no control, can be negative, scale, hard to
measure
challenges of owned media - CORRECT ANSWER: no guarantees, company communication
not trusted, takes time to scale
challenges of paid media - CORRECT ANSWER: clutter, declining response rates, poor
credibility
companion ads - CORRECT ANSWER: A companion ad is a display ad shown alongside an in-
stream or overlay video ad.
Contextual Targeting - CORRECT ANSWER: targeting based on content/context of the
sit/platform
creative rotation - CORRECT ANSWER: When a publisher sets a schedule for running an
advertiser's multiple versions of an ad, but within the same format size and placement
creative separation - CORRECT ANSWER: The process of ensuring that similar advertisers do
not appear on the same page
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