BUS 2010 MARKETING Exam
Questions and Answers Rated
A.
How many vice-presidents should you have? 2015-Sec1
Correct Answer -80- remember dukes’ problem- the ending result is all affected
by an even number or an odd
If demand is __________ a price increase will __________ total revenues. 2015-
sec1
Correct Answer -inelastic; increase
When you and your friends are deciding between three different options where
to go on vacation over the summer you want to 2015-Sec1
Correct Answer -Decide the order in which the votes take place
If trax (the light rail public transportation in Salt Lake City) cannot bring in
enough revenue to cover its costs then - 2015-Sec1
Correct Answer -It could still be beneficial to run trax because the revenue
doesn't capture the total surplus.
You start a clean energy company without any close competitors and need to
decide how to price your product. When pricing you should... 2015-SEc 1
Correct Answer -Set marginal revenue equal to marginal cost
Erica is increasingly happy when she goes on a hike in Salt Lake City but she
doesn't mind going swimming either. Her utility function for these activities is
U = 3H + S. Which activity combination would Erica prefer? 2015 Sec 1
, Correct Answer -9 hikes and 2 swims (plug in all answer options to see which
will give you the highest number)
Taxes can decrease deadweight loss
Correct Answer -True
As a start-up company you should always set your price equal to average costs
to ensure you don't lose money
Correct Answer -False
Allowing firms to price discriminate will________________ efficiency, and will
cause consumer surplus to________________.
Correct Answer -Increase; decrease
Companies advertise their product to... 2015 Sec 1
Correct Answer -To Increase the demand for their product: Signal that their
product is high quality: To differentiate their product, making the demand for
their product more inelastic.
To minimize deadweight loss we should tax __________ goods, depicted in A
or B, ________? The group (consumers or producers) that are
more____________ will pay the tax. Therefore, will the producer pay the tax in
C or D, _________? 2015 sec 1
Correct Answer -Inelastic, A, inelastic, C
The graph below has two demand curves. Each demand curve has an elastic
and an inelastic part. At a price of 2 which demand is more INELASTIC? 2015
Sec 1
Correct Answer -Q = 10 - P
plug in two to both and go with the higher value. inelastic has to be above -1
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