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CIM b questions and answers verified 2024
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CIM b questions and answers verified 2024
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CIM - Marketing Principles1.Which of the following factors can influence a customer's expectations?
a.A competitor's offer.
b.Previous experience of a product or service.
c.The organisation's orientation.
d.Use of databases. - correct answer ✔a & b.
2.Why is it important for an organisation to retain customers? (Choose what
you think is the best answer.)
a.It helps with production planning.
b.It is often more costly to recruit new customers.
c.They like the organisation.
d.They will be ambassadors for the organisation's products. - correct answer
✔b
Which of the following is an example of a purchase to meet an emotional
need?
a.Buying a drink.
b.Buying a sandwich.
c.Buying a pair of socks.
d.Buying a painting. - correct answer ✔d.
Which of the following are roles in a business's decision-making unit?
a.Gatekeeper.
b.Family member.
c.Colleague.
, d.Influencer.
i. a & c. ii. a & d. iii. b. iv. b, c & d. - correct answer ✔a&d
Which of the following is an example of a social influence on consumer buying
behaviour?
a.Opinions of friends and family.
b.The consumer's perception of an advert for the product.
c.Getting a pay rise.
d.The consumer's personality. - correct answer ✔a
Which of the following is most likely to be used to promote business-to-
business products or services?
a.Television advertising.
b.Trade exhibitions.
c.Point-of-sale displays.
d.Posters at railway stations. - correct answer ✔b
Which of the following are elements of the political environment?
a.Government policies.
b.Branding.
c.Import/export tariffs.
d.Revolutions and wars.
i. a, c & d. ii. a & b. iii. b, c & d. - correct answer ✔a, c & d
If you buy two theatre tickets and give one to a friend, are you
a.a consumer?
b.a customer?
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