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CIM level 4. questions and answers verified 2024
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CIM level 4. questions and answers verified 2024
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CIM level 4- Applied MarketingThe role of marketing in business
Why can marketing be viewed as a management process?
Because it involves research, planning and pulling together all marketing
activities to ensure the focus is always on the customer.
The role of marketing in business
What is a product-orientated company?
A company focused on developing a high-quality product that will sell itself,
without much concern for what the customer wants.
The role of marketing in business
What is a marketing-orientated organisation?
A company concentrated on identifying customer needs and finding ways to
satisfy and delight them
The role of marketing in business
,What are the 4 ways organisations can grow according to Ansoff?
Marketing penetration, Product development, Marketing development,
diversification
The role of marketing in business
What is marketing penetration?
Selling existing products and services to existing customers
The role of marketing in business
What is product development?
Developing new products or services for existing customers
The role of marketing in business
What is market development?
Taking existing products to new customers
,The role of marketing in business
What is diversification?
Making new products or services for new markets
The scope of marketing activities
What are the 7Ps of the marketing mix?
Product, price, promotion, place, people, process and physical environment
The scope of marketing activities
What 3 THINGS should you consider about the PRODUCT when developing
a marketing plan?
What products to offer
What new products do we need to develop
Which products will we withdrawn
, The scope of marketing activities
What 2 THINGS should you consider about the PRICE when developing a
marketing plan?
What pricing policy to adopt
what factors affect the way we price products
The scope of marketing activities
What 6 THINGS should you consider about the PROMOTION when
developing a marketing plan?
What customers are we targeting?
What message do we need to communicate
What promotional tools are best to use
How much online and offline promotion
Where to promote
How much spend
The scope of marketing activities
What 3 THINGS should you consider about the PLACE when developing a
marketing plan?
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