OBA 340 Quiz 4 Verified Questions And Answers With Latest Set
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Course
OBA 340
Institution
OBA 340
OBA 340 Quiz 4 Verified Questions And Answers With Latest Set
Which of the following represents one of the primary components of the value chain?
Firm infrastructure
Outbound logistics
Research and development
Procurement
Human resource management ANS Outbound logistics
Businesses be...
OBA 340 Quiz 4 Verified Questions And Answers With
Latest Set
Which of the following represents one of the primary components of the value chain?
Firm infrastructure
Outbound logistics
Research and development
Procurement
Human resource management ANS Outbound logistics
Businesses benefit from economies of scale when the cost of an investment can be:
diverted to implementing technology upgrades in the business model.
leveraged to recruit consumers to promote a product or service.
used to build a brand image for products through advertising.
spread across increasing units of production.
used in serving a niche and loyal customer base. ANS spread across increasing units of production.
Consumers buying commodities are highly _____ since they have so many similar choices. ANS price-focused
Operational effectiveness refers to:
matching the benefits of a successful position while maintaining an existing position.
the implementation of technology in a business context.
the number of times inventory is sold or used during the course of a year.
performing the same tasks better than rivals perform them.
performing different tasks or the same tasks in different ways. ANS performing the same tasks better than
rivals perform them.
Netscape, which once controlled more than 80 percent of the market share in Web browsers, lost its dominant
position when customers migrated to Internet Explorer, Microsoft's Web browser. Internet Explorer was easy to
install and had no significant differences in terms of usability. This example serves to illustrate that:
customers of technology companies are becoming increasingly savvy and more demanding.
the open source nature of technology ensures that no firm can expect to monopolize a market.
, firms with low switching costs can sometimes be rapidly overtaken by strong rivals with additional competitive
advantages.
firms need to employ increasingly stringent intellectual property norms to guard against infringements from
smaller, competitive rivals.
fast-following smaller firms are alw ANS firms with low switching costs can sometimes be rapidly overtaken by
strong rivals with additional competitive advantages.
_____ exist when consumers incur an expense to move from one product or service to another.
Profit margins
Economies of scale
Switching costs
Competitive advantages
Network effects ANS Switching costs
A firm is said to be _____ when it attempts to match the benefits of a successful position while maintaining its
existing position.
vertically integrating
straddling
switching
dovetailing
streamlining ANS straddling
A(n) _____ is the symbolic embodiment of all the information connected with a product or service.
trademark
brand
copyright
patent
advertisement ANS brand
Zara holds a competitive advantage over its rivals in spite of:
refusing to implement technology in its operational model.
Keeping large portions of its production processes in-house.
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