MDSE 2490 Test #4
location where buying and selling of the merchandise takes place (wholesale) - ANS-market
to choose styles they will offer - ANS-retail buyers attend market
cities that are headquarters of major fashion brands, showrooms and trade shows (NY, LA,
Dallas, Miami) (Paris, Milan, Tokyo, Hong Kong, London) - ANS-market centers
a building that houses thousands of showrooms for a specific merchandise category (Dallas
market center) - ANS-mart
primary times during the year when lines are shown to retail buyers, all permanent showrooms
open - ANS-market weeks
similar to market but on a smaller scale, not permanent marts, sell to regional retailers for small
vendors - ANS-trade shows
4-5 woman and children's
3-5 men's
2-5 shoes
can overlap, during major they are all open - ANS-market weeks
vendor (wholesaler) and buyers (most power) - ANS-2 important people at market
facilities are designed with ___________ in mind - ANS-buyer
hotel rates, free shuttle, only authorized buyers, arrangements, meeting rooms, presentations
etc. - ANS-how is it made easier for buyer?
New York - ANS-what was the first fashion market in US?
due to growth of retail and manufacturing in the 50's and continued to early 90's - ANS-regional
market centers
regional market centers decreased (bc private label doesn't need to go to market to show
merchandise) - ANS-private label gained popularity
fashion capital of US
home to trend forecasting groups (WGSN)
home to flagship stores
NYC draws tourist - ANS-advantages of NY mart
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