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Category Management CPCA Exam
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Category Management CPCA Exam
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Category Management CPCA ExamWhich of the following best describes three in-store retail factors affected by SKU proliferation? -
ANS-Variety, placement and space
In difficult economic time's shelf planning strategy won't change. - ANS-False
is the following acronym and/or short definition correct? (answer yes or no)
A customer - is the person who buys the product - ANS-Yes
REMEMBER: consumer uses the product
is the following acronym and/or short definition correct? (answer yes or no)
DOS - the average number of days current inventory will last - ANS-Yes
is the following acronym and/or short definition correct? (answer yes or no)
Incremental - when product is available at the shelf or point of purchase - ANS-No
Is the following definition true or false?
A facing is the width of a single product (unit) on shelf - ANS-True
is the following acronym and/or short definition correct? (answer yes or no)
ACV - is the total sales volume reported for a store or group of stores - ANS-True
is the following acronym and/or short definition correct? (answer yes or no)
Base volume - is the additional sales beyond what is expected due to promotional activity -
ANS-no
is the acronym/term GMROI (gross margin return on investment) important to the practice of
category management? - ANS-yes
what is a category? - ANS-a distinctly measurable and manageable grouping of products that
are interrelated and substitutable
category management is practiced in which of the following channels? - ANS-Grocery Stores
DIY Retailers
On-Line Retailers
(All of the above!)
which is not a common characteristic of a convenience category? - ANS-significant private label
presence
, which of the following is the least likely to be a part of a typical retailer's role in the category
management process? - ANS-product development research
name one example of how the category management process can be applied at retail. -
ANS-limited assortment
The focal point of category management is - ANS-the shopper
What are the four components of a SWOT analysis? - ANS-Strengths, weaknesses,
opportunities, threats
which of the following often yield category growth opportunities? - ANS-sales trend analysis
trading partner discussion of priorities
retail store audits
shopper research
(all of the above)
Which of the following is NOT a category management role? - ANS-flagship
Which data can be used to evaluate pricing strategy at an item level? - ANS-Competitive pricing
Weekly dollar sales
Weekly regular and temporary price reduction
(all of the above)
A measure that is weighted by product units sold while on discount and product units sold when
no discount was present is called - ANS-average price
the term that reflects the average product price in retail stores when any merchandising
condition was in effect is called: - ANS-promoted price
if a product's sales are n to affected when the price of that product is increased, you can say
that the product's pricing has low-elasticity - ANS-True
a reduction in the everyday product price on any SKU in retail stores is called - ANS-promoted
price
the level of discount is usually measured in terms of a - ANS-percentage
the average promoted price at one retailer can be higher than the non-promoted price at
different retailer in the market place - ANS-true
(blank) refers to a collection of products from different categories that will be promoted at the
same time - ANS-cross merchandising
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