RTF 115 Exam 1 Practice Questions and Answers (100% Pass)
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Course
RTF 115
Institution
RTF 115
RTF 115 Exam 1 Practice Questions and
Answers (100% Pass)
Media literacy is... from most educational curriculum? - Answer️️ -
Absent
... encourages people to seek out information that reinforces their existing
beliefs - Answer️️ -Confirmation Bias
Media literacy education encourages u...
RTF 115 Exam 1 Practice Questions and
Answers (100% Pass)
Media literacy is... from most educational curriculum? - Answer✔️✔️-
Absent
... encourages people to seek out information that reinforces their existing
beliefs - Answer✔️✔️-Confirmation Bias
Media literacy education encourages us to be ... about the media we
consume - Answer✔️✔️-Critical
According to the Buzzfeed News article, the top fake news post of the 2016
election generated hundreds of thousands of Facebook impressions and
said that which world figure "shocked the world" by endorsing Donald
Trump? - Answer✔️✔️-Pope Francis
According to the text, which one of these is NOT a way that media firms
think about their audiences? - Answer✔️✔️-Fandom levels
Which of these is a characteristic of hard news? - Answer✔️✔️-Timelines
Which type of advertising is best described as aiming to create good
feelings about the product by associating it with people or things that
appeal to the target audience? - Answer✔️✔️-Soft-sell ads
Which part of the lifecycle of a media text can be described as the delivery
of material to the point where it will be shown to its intended audience? -
Answer✔️✔️-Distribution
Which of these is NOT a criticism of advertising, marketing, and PR? -
Answer✔️✔️-It misrepresents the product people are buying
Which best describes an ad agency that creates campaigns interested in
selling products to professionals? - Answer✔️✔️-Business-to-business
agencies
What best describes the act of dividing consumers into different categories?
- Answer✔️✔️-Market Segmentation
How do advertising and PR differ from one another? - Answer✔️✔️-
Advertising states its presence while PR conceals itself
True or False? The Supreme Court ruled that entertainment and nonprint
media are a part of "the press" with regards to the First Amendment -
Answer✔️✔️-True
What is "prior restraint" in legal terms? - Answer✔️✔️-When the
government restricts speech before it is made or distributed
Which concept's purpose is "to promote the progress of science and the
useful arts" according to the Constitution? - Answer✔️✔️-Copyright
Which governmental organization is in charge of regulating and allocating
radio and television signals, as well as cellular phone frequency spectrums?
- Answer✔️✔️-The FCC
Media - Answer✔️✔️-platforms/vehicles that industries have developed for
the purpose of creating and circulating messages
Convergence - Answer✔️✔️-the ability of different media to easily interact
with each other because they all deal with information in the same digital
form
Media convergence - Answer✔️✔️-products typically linked to one medium
show up on many media
audience fragmentation - Answer✔️✔️-fewer people watched/used the
channels since those channels do not individually reach larger numbers of
people
Mass production process - Answer✔️✔️-mass communication is carried out
by organizations working together in industries to produce and circulate a
wide range of content
Industrial nature - Answer✔️✔️-various companies that work together
within the television or internet industries
communication - Answer✔️✔️-refers to people interacting in ways that at
least one of the parties involved understands as messages
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