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BUS 6600 - M5 Quiz questions and answers graded A+ 2024/2025
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BUS 6600 - M5 Quiz questions and answers graded A+ 2024/2025
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BUS 6600 - M5 QuizDuring the promoting generation: - ANSThe normal enterprise philosophy turned from an
emphasis on production to an emphasis on marketing and selling.
Which term includes the evaluation of markets to become aware of opportunities and
demanding situations? - ANSMarket Analysis
What is a advertising method wherein the point of interest is on small however profitable
marketplace segments? - ANSNiche Marketing
Which advertising generation started in reaction to the improvement of mass-manufacturing
assembly traces? - ANSSelling technology
While the four Ps assist us bear in mind the basics additives of the __________, they do not
screen all of the additives in the advertising system. - ANSmarketing mix
According to the box "Connecting Through Social Media," although groups like Stitch Fix are
utilizing social media and garnering a ton of "likes" and interactions, what difficulty are they
suffering with? - ANSturning "likes" into product subscriptions
Consumer choices regarding the goods they purchase are often prompted by using their
nationality, religion, or ethnic beginning. Marketers recognise that the patron choice-making
manner is impacted by means of the consumers': - ANSSubcultures
Comparing the enterprise practices of the 1950s to the ones of nowadays indicates that
ultra-modern advertising and marketing managers: - ANSHave a more formidable purpose of no
longer simply enjoyable clients, but of exceeding their expectations.
Contacting customers after a sale to reassure them that they made the proper decision is
intended to offset: - ANSCognitive dissonance.
Compared to consumer markets, B2B markets: - ANSRely less on marketing intermediaries
Which project might be protected inside the advertising and marketing blend? - ANSEvaluating
numerous distribution options to decide the first-rate manner to get the product to the purchaser
The maximum essential technological change probable to have an effect on the advertising and
marketing success of many companies is the: - ANSGrowth of client databases, blogs, and
social networking websites
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