100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
CRS: Exam 5 Study Guide with Complete Solutions $10.49   Add to cart

Exam (elaborations)

CRS: Exam 5 Study Guide with Complete Solutions

 2 views  0 purchase
  • Course
  • CRS
  • Institution
  • CRS

CRS: Exam 5 Study Guide with Complete Solutions sellers prefer to produce... - Answer️️ -large quantities of limited goods buyers prefer... - Answer️️ -smaller quantities of a wider variety of goods distribution deals with... - Answer️️ -realigning discrepancies between quants and s...

[Show more]

Preview 3 out of 21  pages

  • August 28, 2024
  • 21
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • CRS
  • CRS
avatar-seller
SophiaBennett
©SOPHIABENNETT@2024-2025 Saturday, August 24, 2024 8:52 AM

CRS: Exam 5 Study Guide with Complete Solutions

sellers prefer to produce... - Answer✔️✔️-large quantities of limited goods

buyers prefer... - Answer✔️✔️-smaller quantities of a wider variety of goods

distribution deals with... - Answer✔️✔️-realigning discrepancies between
quants and selections

breaking bulk - Answer✔️✔️-making goods available in smaller batches

distribution channel - Answer✔️✔️-network of interdependent companies
through which a product passes from producer to end user

Distribution Channel Activities: - Answer✔️✔️-- customer oriented:
ordering, handling, shipping

- product oriented: storage & display

- marketing-centric: promotion

- financial-oriented

- logistics

tension in channels can be created by... - Answer✔️✔️-the contribution of
each channel member



• Do they provide more benefit than they cost?




1

, ©SOPHIABENNETT@2024-2025 Saturday, August 24, 2024 8:52 AM

• Should we do this activity ourselves or have a channel member do it for
us?

suppliers - Answer✔️✔️-upstream actors (supply chain management)

wholesaler --> manufacturer

channel member - Answer✔️✔️-downstream actors that help a company
reach consumers

wholesaler--> retailer--> consumer

determine distribution intensity - Answer✔️✔️-how many intermediaries
will be used?

intensive distribution - Answer✔️✔️-Intensive distribution usually goes with
heavy promotion, lower prices and average or lower-quality products



widely distributed

- convenience goods

ex: drugstores

**pull strategy

selective - Answer✔️✔️-less widely distributed

usually for complex/expensive products that require assistance

- shopping goods

- manufacturer has more control due to fewer relationships to manage


2

, ©SOPHIABENNETT@2024-2025 Saturday, August 24, 2024 8:52 AM

ex: cars

** push strategy

exclusive - Answer✔️✔️-Exclusive distribution usually goes with exclusive
promotional efforts, higher prices, and higher quality products



extreme case of selectivity

- specialty goods

**manufactures have most control (may become monopolistic)

conflict can arise when channel partners... - Answer✔️✔️-differ in their
opinions

conflict may motivate parties... - Answer✔️✔️-to find alternative solutions

power is defined by - Answer✔️✔️-size & effectiveness

Types of Power - Answer✔️✔️-legitimate, reward, coercive, information,
referent



CRILR

coercive power - Answer✔️✔️-The ability to take away benefits or inflict
punishment on another party

information power - Answer✔️✔️-having info other party seeks




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller SophiaBennett. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

77333 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart