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Marketing 3325-Consumer Behavior, Otto Test 1 UPDATED Exam Questions and CORRECT Answers $7.99   Add to cart

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Marketing 3325-Consumer Behavior, Otto Test 1 UPDATED Exam Questions and CORRECT Answers

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Marketing 3325-Consumer Behavior, Otto Test 1 UPDATED Exam Questions and CORRECT Answers Consumer Behavior - CORRECT ANSWER- All consumer activities associated with the purchase, use, and disposal of goods and services Individual Consumers - CORRECT ANSWER- Satisfy needs and wants for thems...

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  • August 28, 2024
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Marketing 3325-Consumer Behavior, Otto
Test 1 UPDATED Exam Questions and
CORRECT Answers

Consumer Behavior - CORRECT ANSWER- All consumer activities associated with the
purchase, use, and disposal of goods and services


Individual Consumers - CORRECT ANSWER- Satisfy needs and wants for themselves or
others


Organizational Consumers - CORRECT ANSWER- Purchase goods and services to produce
or resell other goods and services or help manage their organizations


3 Consumer Activities - CORRECT ANSWER- 1. Purchase
2. Use
3. Disposal


Purchase Activities - CORRECT ANSWER- -Gather and evaluate information
-Purchase/transaction method
-other: deliveries, reason for purchase


Use Activities - CORRECT ANSWER- Where? On premise vs. Off premise
When? Immediate vs. Delayed Consumption
How? Complete vs. Partial Consumption


Disposal Activities - CORRECT ANSWER- Recycle, reuse, resale


Affective Responses - CORRECT ANSWER- -Moods-long
-Emotions-medium
-Feelings-short

, Cognitive Responses - CORRECT ANSWER- Beliefs-non evaluative
Opinions-advances propositions
Attitudes-evaluations
Inventions-inclinations to behave


Behavioral Responses - CORRECT ANSWER- Inquiring
Trying
Buing
Recommending


Why study consumer behavior? - CORRECT ANSWER- -Improve business performance
-influence public policy
-help consumers make better decisions


Marketing Research - CORRECT ANSWER- A systematic process of planning, collecting,
analyzing, and interpreting data and information relevant to marketing


Types of Consumer Behavior Research - CORRECT ANSWER- 1. In-depth interviews
2. Focus Groups
3. Observational Research


Market Segmentation - CORRECT ANSWER- Dividing the mass market into subsets of
consumers who share common needs, characteristics, or behaviors, and targeting one or more
of those segments with a distinct marketing mix.


Positioning - CORRECT ANSWER- differentiates a product from competitors and explains
how it satisfies consumers' needs.


The Benefits of Market Segmentation - CORRECT ANSWER- -Efficient use of resources
-Avoid direct competition
-Specialized needs met

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