COM3708 Assignment 1 Portfolio Due 9 September 2024 (Detail Solution)
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Course
Advertising and Public Relations
Institution
University Of South Africa
Book
Advertising and Public Relations
The Question
PHASE 1: ASSESS Outcome of phase 1 A document should be produced that
exhaustively details particulars of the audience assessment, the organisation's
broader operations and objectives, the pertinent environmental conditions, historical
and future considerations, as well as the d...
COM3708 EXAM PACK 2024/2025 {QUESTIONS AND ANSWERS }
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 QUESTIONS WITH CORRECT ANSWERS
COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024
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Advertising and Public Relations
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COM3708
Assignment 1
PORTFOLIO
Semester 2
DUE 9 September 2024
, Table of Contents
1. Introduction ............................................................................................................................. 3
2. Phase 1: Assessment Overview .............................................................................................. 3
2.1 Identifying the Communicator.............................................................................................. 3
2.1.1 Organisation Identification ............................................................................................ 3
2.1.2 Letter to Organisation ................................................................................................... 4
2.1.3 Experience in Approaching the Organisation................................................................... 5
2.1.4 Organisation’s Response................................................................................................ 5
2.1.5 Establishing a Working Relationship ............................................................................... 5
2.1.6 Designating the Communicator...................................................................................... 5
2.2 Identifying the Target Audience ........................................................................................... 6
2.2.1 Problem Statement ....................................................................................................... 6
2.2.2 Sub-Problems ............................................................................................................... 6
2.2.3 Research Questions....................................................................................................... 6
2.2.4 Unit of Analysis ............................................................................................................. 6
2.2.5 Population for the Study................................................................................................ 7
2.2.6 Sampling Procedures ..................................................................................................... 7
2.2.7 Research Methodology.................................................................................................. 7
2.2.8 Reporting Results.......................................................................................................... 7
2.2.9 Audience Segmentation ................................................................................................ 7
2.2.10 Reflections on the Research ......................................................................................... 7
3. Conclusion................................................................................................................................ 8
4. Appendices............................................................................................................................... 8
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