GA4 Certification Exam Questions with
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You are setting up Google Analytics and are asked to set up a data stream as
part of the process. Which of these describes a data stream?
a) A data stream lives within a property and is a source of data from your
app or website
b) A data stream lives within Explore and, once defined, can be added to any
exploration
c) A data stream lives within an account and is the container for the data
you collect from your apps and sites
d) A data stream lives within Reports and lets you segment and compare -
ANS ✓a) A data stream lives within a property and is a source of data from your
app or website
You manage a website and consider certain events as especially valuable —
like when users sign up for your newsletter or make a purchase. If you want
to designate these events as important and assign them a value, how should
you label these events in your Google Analytics 4 property?
a) Conversion events
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b) Goals
c) Custom events
d) Recommended events - ANS ✓a) Conversion events
You just added a feature to your website allowing users to sign up for a
newsletter. Now, you want to mark new sign-up events as conversions and
create an audience for people who signed up. What part of your Google
Analytics 4 property helps you manage events, conversions, and audiences?
a) Configure
b) Advertising
c) Admin
d) Explore - ANS ✓a) Configure
Which of these exploration techniques helps you visualize the steps your
users take toward a key task or conversion and see how well they are
succeeding or failing at each step?
a) Free form
b) Cohort explorations
c) Funnel exploration
d) Segment overlap - ANS ✓c) Funnel exploration
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You work for an online vintage clothing retailer and store data about each
of your sales items offline. Which of these features allows you to upload a
CSV file containing item data you want to join with Analytics data?
a) HTTP request
b) Data import
c) Modify event
d) Measurement Protocol - ANS ✓b) Data import
How does Google Analytics measure and report distinct user interactions
when a Google Analytics 4 property exists on a mobile app and website?
a) As hits
b) As views
c) As sessions
d) As events - ANS ✓d) As events
You want to start collecting and reporting insights in Google Analytics for
your website. What do you need to implement in order to start collecting
and sending this data to Google Analytics?
a) Analytics tag
b) Firebase SDK
c) Google Ads
GA4 Certification
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