Exam (elaborations)
Test Bank For Crafting and Executing Strategy: Concepts, 23rd Edition All Chapters - 9781264250189
Test Bank For Crafting and Executing Strategy: Concepts, 23rd Edition All Chapters - 9781264250189
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
,DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rdaEditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a
Thompson CH01 a
ANSWERSaAREaLOCATEDaINaTHEaSECONDaPARTaOFaTHISaDOCUMENT
MULTIPLEaCHOICEa-
aChooseatheaoneaalternativeathatabestacompletesatheastatementaoraanswersatheaquestion.
1) Managersaofaallatypesaofabusinessaorganizationsamustadevelopaaaclearaansweraforawhichaofat
heafollowingaquestions?
1) a
A) Whataapproachesadoaweaneedatoatakeainaorderatoagainaaacompetitiveaadvantageainathea
marketplace?
B) Whataisatheasetaofaactionsathataweaneedatoatakeatoaoutperformacompetitorsaandaachievea
superioraprofitability?
C) Whereaareaweanow?
D) Whereadoaweagoafromahere?
E) Whenawillaweaknowathataweaareathere?
QuestionaDetails
Difficultya:a1aEasy
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaBloom'sa:aRemember
AACSBa:aKnowledgeaApplicationaAc
cessibilitya:aKeyboardaNavigationaGra
dablea:aautomatic
2) Sanofi,aaapharmaceuticalacompanyasellingaprescriptionadrugsainaFranceaforatheapasta10ayear
s,ahasahadamoderateasalesainaaacrowdedamarketawhileaitsarivalsamanufactureaandamarketadrugsahavi
ngasimilaraefficacyaandasafetyaprecautions,abutawithasuperioramarketashare.aThisaparticularapharma
ceuticalacompany'sagreatestachallengeaisatoaincreaseaprescriptionsaofatheiradrugsabyaFrenchadoctors.
aWhatawouldabeatheamostaeffectiveastrategyaforaSanofiatoaimproveasalesaperformanceainaitsaexistinga
market?
2)a
Versiona1 1
mynursytest.store
,DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rda
EditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a
Thompson CH01 a
A) modifyingamarketingacommunicationatoaincreaseabrandafamiliarityawithinakeya
physicianasegments
B) relocatingaallatheaexistingadrugamanufacturingafacilitiesatoadevelopingacountriesatoa
reduceaoperationalacosts
C) employingahiringaplansathataaimaataacquiringadrugadesignersafromarivalacompanies
D) exitingatheamarketaandaenteringaaanewaunexploredageographicalalocation
E) engagingainanewacontractatalksawithasuppliersaaboutapriceabreaks
QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaAccessibilitya:aKeyboarda
Navigation
Difficultya:a3aHardaBloom
'sa:aApply
AACSBa:aAnalyticalaThinkingaGrada
blea:aautomatic
3) YouahaveabeenahiredaasaaaconsultantabyaSandCloud,aaaventure-
backedaestablishedacompanyainatheabeachwearaandatowelingamarkets.aSandCloud’saownersaareaw
eighingaaadecisionatoadonateaaapartaofaitsaprofitsatoaaachildren'sacharityatoaimproveaitsamarketaimag
e.aYouraadviceatoaSandCloudaregardingastrategyaisathataitawillaconsistaofatheaactionaplanamanage
mentatakesato
3)a
A) developaaamoreaappealingabusinessamodelathanarivalabeachwearaandatowelinga
companies.
B) competeaagainstarivalsainatheabeachwearaandatowelingaindustryaandaestablishaaa
transitoryacompetitiveaadvantage.
C) concentrateaonaimprovingaitsaexistingaproductaofferingairrespectiveaofaitsadecisionatoa
donateaaapercentageaofaitsaprofitsatoaaachildren’sacharity.
D) stakeaoutaaauniqueamarketapositionainabeachwearaandatowelingamarketsaandaachievea
superioraprofitability.
E) identifyaitsastrategicavision,aitsastrategicaobjectives,aandaitsastrategicaintent.
Versiona1 2
mynursytest.store
, DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rda
EditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a
Thompson CH01 a
QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaAACSBa:aKnowledgeaAp
plication
Accessibilitya:aKeyboardaNavigationa
Bloom'sa:aApply
Difficultya:a2aMediumaGr
adablea:aautomatic
4) Keurig,atheacoffeeamachineamanufacturer,asellsahigh-
qualityaespressoamachinesaataaaveryalowapriceaandaalsoaprovidesalow-
costarefillsaofavarietalacoffeeapodsaataaarelativelyahigherapriceathanarivals.aTheaactionastepsathataK
eurig’samanagersatakeatoaoutperformatheacompany'sacompetitorsaandaachieveasuperioraprofitabilit
yaareaknownaasaits
4)a
A) strategy.
B) missionastatement.
C) strategicaintent.
D) value-cost-priceaframework.
E) marketavisioningastatement.
QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaBloom'sa:aRemember
AACSBa:aKnowledgeaApplicationaAc
cessibilitya:aKeyboardaNavigationaDif
ficultya:a2aMedium
Gradablea:aautomatic
5) Strategy,aataitsaessence,aisaabout
5)a
Versiona1 3
mynursytest.store
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MASTERGRADE01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $19.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53068 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now