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Test Bank For Crafting and Executing Strategy: Concepts, 23rd Edition All Chapters - 9781264250189
Test Bank For Crafting and Executing Strategy: Concepts, 23rd Edition All Chapters - 9781264250189
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,DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rdaEditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a
Thompson CH01 a
ANSWERSaAREaLOCATEDaINaTHEaSECONDaPARTaOFaTHISaDOCUMENT
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aChooseatheaoneaalternativeathatabestacompletesatheastatementaoraanswersatheaquestion.
1) Managersaofaallatypesaofabusinessaorganizationsamustadevelopaaaclearaansweraforawhichaofat
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A) Whataapproachesadoaweaneedatoatakeainaorderatoagainaaacompetitiveaadvantageainathea
marketplace?
B) Whataisatheasetaofaactionsathataweaneedatoatakeatoaoutperformacompetitorsaandaachievea
superioraprofitability?
C) Whereaareaweanow?
D) Whereadoaweagoafromahere?
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QuestionaDetails
Difficultya:a1aEasy
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaBloom'sa:aRemember
AACSBa:aKnowledgeaApplicationaAc
cessibilitya:aKeyboardaNavigationaGra
dablea:aautomatic
2) Sanofi,aaapharmaceuticalacompanyasellingaprescriptionadrugsainaFranceaforatheapasta10ayear
s,ahasahadamoderateasalesainaaacrowdedamarketawhileaitsarivalsamanufactureaandamarketadrugsahavi
ngasimilaraefficacyaandasafetyaprecautions,abutawithasuperioramarketashare.aThisaparticularapharma
ceuticalacompany'sagreatestachallengeaisatoaincreaseaprescriptionsaofatheiradrugsabyaFrenchadoctors.
aWhatawouldabeatheamostaeffectiveastrategyaforaSanofiatoaimproveasalesaperformanceainaitsaexistinga
market?
2)a
Versiona1 1
mynursytest.store
,DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rda
EditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a
Thompson CH01 a
A) modifyingamarketingacommunicationatoaincreaseabrandafamiliarityawithinakeya
physicianasegments
B) relocatingaallatheaexistingadrugamanufacturingafacilitiesatoadevelopingacountriesatoa
reduceaoperationalacosts
C) employingahiringaplansathataaimaataacquiringadrugadesignersafromarivalacompanies
D) exitingatheamarketaandaenteringaaanewaunexploredageographicalalocation
E) engagingainanewacontractatalksawithasuppliersaaboutapriceabreaks
QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaAccessibilitya:aKeyboarda
Navigation
Difficultya:a3aHardaBloom
'sa:aApply
AACSBa:aAnalyticalaThinkingaGrada
blea:aautomatic
3) YouahaveabeenahiredaasaaaconsultantabyaSandCloud,aaaventure-
backedaestablishedacompanyainatheabeachwearaandatowelingamarkets.aSandCloud’saownersaareaw
eighingaaadecisionatoadonateaaapartaofaitsaprofitsatoaaachildren'sacharityatoaimproveaitsamarketaimag
e.aYouraadviceatoaSandCloudaregardingastrategyaisathataitawillaconsistaofatheaactionaplanamanage
mentatakesato
3)a
A) developaaamoreaappealingabusinessamodelathanarivalabeachwearaandatowelinga
companies.
B) competeaagainstarivalsainatheabeachwearaandatowelingaindustryaandaestablishaaa
transitoryacompetitiveaadvantage.
C) concentrateaonaimprovingaitsaexistingaproductaofferingairrespectiveaofaitsadecisionatoa
donateaaapercentageaofaitsaprofitsatoaaachildren’sacharity.
D) stakeaoutaaauniqueamarketapositionainabeachwearaandatowelingamarketsaandaachievea
superioraprofitability.
E) identifyaitsastrategicavision,aitsastrategicaobjectives,aandaitsastrategicaintent.
Versiona1 2
mynursytest.store
, DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rda
EditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a
Thompson CH01 a
QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaAACSBa:aKnowledgeaAp
plication
Accessibilitya:aKeyboardaNavigationa
Bloom'sa:aApply
Difficultya:a2aMediumaGr
adablea:aautomatic
4) Keurig,atheacoffeeamachineamanufacturer,asellsahigh-
qualityaespressoamachinesaataaaveryalowapriceaandaalsoaprovidesalow-
costarefillsaofavarietalacoffeeapodsaataaarelativelyahigherapriceathanarivals.aTheaactionastepsathataK
eurig’samanagersatakeatoaoutperformatheacompany'sacompetitorsaandaachieveasuperioraprofitabilit
yaareaknownaasaits
4)a
A) strategy.
B) missionastatement.
C) strategicaintent.
D) value-cost-priceaframework.
E) marketavisioningastatement.
QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaBloom'sa:aRemember
AACSBa:aKnowledgeaApplicationaAc
cessibilitya:aKeyboardaNavigationaDif
ficultya:a2aMedium
Gradablea:aautomatic
5) Strategy,aataitsaessence,aisaabout
5)a
Versiona1 3
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