D081 Innovative and Strategic
Thinking Complete QBM2 Task
1 Market Entry Overview
(Passed) Western Governors
University
, Course/Assessment Code: C714 v.4 (NNM2) and D081 v.4 (QBM2)
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A1 (Company Culture).
The Competing Values Framework is used by a company to achieve the vision and goals
of the company in a manner that best suits the company's desires for the specific industry with
which they're involved. The Competing Values Framework includes clan culture (collaborate),
adhocracy culture (create), hierarchy culture (control), and market culture (compete). The
company in the case study focuses on innovation through the means of collaboration, and this
best aligns with clan culture, which is described as doing things together.
Clan cultures are flexible and can effortlessly adapt to new ideas or the requirements of a
new market which, in this scenario, is India. The collaborative focus of the clan culture of the
company positively impacts its market entry strategy by including every member in the decision-
making process, even the newly hired Indian employees from the local area. This is beneficial
because the Indian employees can provide vital insight into the local needs of the region.
Ultimately, this will result in worthwhile product suggestions.
A2 (Organizational Structure).
The US company in the case study utilizes a decentralized organizational structure. A
decentralized organizational structure is where lower-level employees all individually have a say
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