, 1. Another agent working for your agency claims that because you are not employed by the
Medicare Advantage plans that you represent, you are not subject to the same marketing
requirements as the plans themselves. How should you respond to such a statement?
Your coworker is not correct. Marketing on behalf of a plan is considered marketing
by the plan and requires that all contracted and employed agents comply with all
Medicare marketing rules.
2. Melissa Meadows is a marketing representative for Best Care which has recently introduced a
Medicare Advantage plan offering comprehensive dental benefits for $15 per month. Best Care
has not submitted any potential posts to CMS for approval. Melissa would like to use the power
of social media to reach potential prospects. What advice would you give her?
As soon as CMS approves Best Care's social media posts, Agent Meadows could
post a tweet stating that “Best Care offers an array of Medicare Advantage benefit
packages. One might be right for you. Call me to find out more!”
3. During a sales presentation, your client asks you whether the Medicare agency
recommends that she sign up for your plan or stay in Original Medicare. What should you
tell her?
Tell her that the Medicare agency does not endorse or recommend any plan.
4. You will be holding a sales event soon, at which you would like to offer door prizes to
attendees. Under guidelines from the Medicare agency, what types of gifts or prizes would not
be allowed in this situation?
Gift cards or gift certificates of $15 or less that can be readily converted to cash.
5. Agent Armstrong is employed by XYZ Agency, which is under contract with ABC Health Plan, a
Medicare Advantage (MA) plan that offers plans in multiple states. XYZ Agency maintains a
website marketing the MA plans with which it has contracts. Agent Armstrong follows up with
individuals who request more information about ABC MA plans via the website and tries to
persuade them to enroll in ABC plans. What statement best describes the marketing and
compliance rules that apply to Agent Armstrong?
Agent Armstrong needs to be licensed and appointed in every state in which
beneficiaries to whom he markets ABC MA plans are located.
6. You have approached a hospital administrator about marketing in her facility. The administrator
is uncomfortable with the suggestion. How could you address her concerns?
Tell her that Medicare guidelines allow you to conduct marketing activities in
common areas of a provider’s facility.
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