Ch 4 Mini Sim on Marketing Research UPDATED Exam Questions and CORRECT Answers
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Mini Sim
Institution
Mini Sim
Ch 4 Mini Sim on Marketing Research
UPDATED Exam Questions and
CORRECT Answers
You consider the situation, roll up your sleeves, and get to work. What should be the first step
you take in obtaining the information you need to help eCompeteUSA move up in the eSports
industry? - Correct Answe...
Ch 4 Mini Sim on Marketing Research
UPDATED Exam Questions and
CORRECT Answers
You consider the situation, roll up your sleeves, and get to work. What should be the first step
you take in obtaining the information you need to help eCompeteUSA move up in the eSports
industry? - Correct Answer- Set up a meeting with the VP of Marketing and other involved
parties to define the problem that needs to be solved.
You hold a meeting with the VP of Marketing and others to define the main focus of the
research. Which of the following questions would best serve eCompeteUSA at this time? -
Correct Answer- Can we increase eCompeteUSA's market share by targeting nontraditional
niche (small) audiences?
MY PROGRESS-31% O Mentoring Moment: Research Types Defining the research problem
and research objectives... - Correct Answer- 1. Thirsty Athletes -Descriptive research
2. Hypotheses Help - Exploratory research
3. High Heels - Casual research
4. Yoga Love - Descriptive research
5. Price Hike - Casual research
6. Distinctive Coffee - Exploratory research
After defining the problem that eCompeteUSA wants solved, you need to determine what
type of research objective to pursue. What type of research objective would be most
appropriate given eCompeteUSA's research problem? - Correct Answer- Descriptive research
You are now tasked with developing a research plan that would best support the research
objectives you have just chosen. You consider your options and narrow them down to the
following three - Correct Answer- Research the attitudes that U.S. women and consumers
over 35 have towards the eSports industry.
Your boss stops by to see how the research is progressing. She's concerned about your
research plan. "I don't think we are ready to run causal research on the effects of advertising. I
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