HOOTSUITE SOCIAL MARKETING
CERTIFICATION EXAM 2024 LATEST
UPDATED 350 QUESTIONS WITH
DETAILED VERIFIED AND 100%
CORRECT ANSWERS ACTUAL
BRAND-NEW EXAM GRADED A+
What does S.M.A.R.T. stand for? - ....ANSWER...specific,
measurable, achievable, resourced, time-bound
When pitching your budget to decision makers, focus on
conveying two things: - ....ANSWER...(1) demonstrate
ROI from the current year, and (2) showcase the value of
the initiatives, campaigns, and goals you have in mind for
the coming year.
Social media tactics tend to fall into 3 categories: -
....ANSWER...paid, owned, earned
What has become increasingly important because of the
decline of organic views AND because of the overall
increase in the volume of content being published on social
channels. - ....ANSWER...Paid tactics.
1
,Brand voice/persona should be developed after your social
strategy has been implemented for 6 months to see what
kind of voice/persona occurs naturally. (True or False) -
....ANSWER...False
What element of a Crisis Management Plan defines the
process that should unfold once an issue or crisis is
identified? - ....ANSWER...Decision Tree
What are the 3 R's that help you evaluate advocacy
candidates? - ....ANSWER...relevance, reach, and
resonance
In the 3 R's of evaluating advocacy candidates, what does
resonance refer to? - ....ANSWER...The level of
engagement they have with their audience.
Brand advocacy programs should contain what 4
components? - ....ANSWER...program goals, criteria for
selection, a plan for onboarding, and a plan for continued
engagement
When running an employee advocacy program, what are
common metrics that program managers will look at? -
....ANSWER...advocate engagement, social reach, website
traffic, new employee recruitment, sales leads generated.
2
,What is suggested as a way to grow your community on
Twitter? - ....ANSWER...Participate in conversations
related to your industry and follow people whose interests
align with what your community offers.
What communities do LinkedIn groups work best for? -
....ANSWER...Communities that include seasoned
practitioners and professionals who are willing and able to
share their expertise.
What is the best mix of curated vs. created content? -
....ANSWER...60% curated; 40% created
Types of created content: - ....ANSWER...white pages,
blogs, info graphics, guides, and visuals produced by your
organization, along with the accompanying text.
Should you break apart content for re-purposing across
social media platforms? Y/N - ....ANSWER...Yes
How should you keep records of top performing content? -
....ANSWER...use living spread sheet with content
organized by topic
What words do many social copy feature? -
....ANSWER...ex., "tips" or "guide" : and feature numbers
3
, where applicable
Ways to find curated content. - ....ANSWER...Bozsum,
right relevance, epic beat
are blogs important - ....ANSWER...Yes. Ensure it's
discoverable and make it relevant to your business. Include
Where should you incorporate keywords for a blog to be
more discoverable? - ....ANSWER...Title, subheadings,
body, as well as URL. Even titles of images. Make it
natural and readable.
Flesch-Kincaid Scale - ....ANSWER...average sentence
length and # of syllables per word. Apps available to
ensure readability, ex. Hemingway app.
What should you end a post with? - ....ANSWER...Call to
action
How much of the content you publish should be elf-
promotional? - ....ANSWER...About 1/3
Focus content on: - ....ANSWER...(1) building report; (2)
consistently sharing valuable information
4
CERTIFICATION EXAM 2024 LATEST
UPDATED 350 QUESTIONS WITH
DETAILED VERIFIED AND 100%
CORRECT ANSWERS ACTUAL
BRAND-NEW EXAM GRADED A+
What does S.M.A.R.T. stand for? - ....ANSWER...specific,
measurable, achievable, resourced, time-bound
When pitching your budget to decision makers, focus on
conveying two things: - ....ANSWER...(1) demonstrate
ROI from the current year, and (2) showcase the value of
the initiatives, campaigns, and goals you have in mind for
the coming year.
Social media tactics tend to fall into 3 categories: -
....ANSWER...paid, owned, earned
What has become increasingly important because of the
decline of organic views AND because of the overall
increase in the volume of content being published on social
channels. - ....ANSWER...Paid tactics.
1
,Brand voice/persona should be developed after your social
strategy has been implemented for 6 months to see what
kind of voice/persona occurs naturally. (True or False) -
....ANSWER...False
What element of a Crisis Management Plan defines the
process that should unfold once an issue or crisis is
identified? - ....ANSWER...Decision Tree
What are the 3 R's that help you evaluate advocacy
candidates? - ....ANSWER...relevance, reach, and
resonance
In the 3 R's of evaluating advocacy candidates, what does
resonance refer to? - ....ANSWER...The level of
engagement they have with their audience.
Brand advocacy programs should contain what 4
components? - ....ANSWER...program goals, criteria for
selection, a plan for onboarding, and a plan for continued
engagement
When running an employee advocacy program, what are
common metrics that program managers will look at? -
....ANSWER...advocate engagement, social reach, website
traffic, new employee recruitment, sales leads generated.
2
,What is suggested as a way to grow your community on
Twitter? - ....ANSWER...Participate in conversations
related to your industry and follow people whose interests
align with what your community offers.
What communities do LinkedIn groups work best for? -
....ANSWER...Communities that include seasoned
practitioners and professionals who are willing and able to
share their expertise.
What is the best mix of curated vs. created content? -
....ANSWER...60% curated; 40% created
Types of created content: - ....ANSWER...white pages,
blogs, info graphics, guides, and visuals produced by your
organization, along with the accompanying text.
Should you break apart content for re-purposing across
social media platforms? Y/N - ....ANSWER...Yes
How should you keep records of top performing content? -
....ANSWER...use living spread sheet with content
organized by topic
What words do many social copy feature? -
....ANSWER...ex., "tips" or "guide" : and feature numbers
3
, where applicable
Ways to find curated content. - ....ANSWER...Bozsum,
right relevance, epic beat
are blogs important - ....ANSWER...Yes. Ensure it's
discoverable and make it relevant to your business. Include
Where should you incorporate keywords for a blog to be
more discoverable? - ....ANSWER...Title, subheadings,
body, as well as URL. Even titles of images. Make it
natural and readable.
Flesch-Kincaid Scale - ....ANSWER...average sentence
length and # of syllables per word. Apps available to
ensure readability, ex. Hemingway app.
What should you end a post with? - ....ANSWER...Call to
action
How much of the content you publish should be elf-
promotional? - ....ANSWER...About 1/3
Focus content on: - ....ANSWER...(1) building report; (2)
consistently sharing valuable information
4
