100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Iowa Abram MKTG 3000 Final Question and answers correctly solved 2024 $13.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. Lowa
  4.  
  5. Lowa

Exam (elaborations)

Iowa Abram MKTG 3000 Final Question and answers correctly solved 2024

 8 views  0 purchase
  • Course
  • Lowa
  • Institution
  • Lowa

Iowa Abram MKTG 3000 Final Question and answers correctly solved 2024 Iowa Abram MKTG 3000 Final Target Market - correct answer the consumer defined group most likely to buy a product changes as consumers change external elements change, desires, options Marketing Mix - correct answer Pr...

[Show more]

Preview 3 out of 23  pages

Document information

  • August 30, 2024
  • 23
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • iowa abram mktg 3000 final
  • iowa abram mktg 3000 final question and answers co

Written for

  • Lowa
  • Lowa

Seller

avatar-seller
Academia199

Reviews received

Content preview

Iowa Abram MKTG 3000 Final
Target Market - correct answer ✔the consumer defined group most likely to
buy a product changes as consumers change external elements change,
desires, options


Marketing Mix - correct answer ✔Product
Price
Place
Promotion


sustainable competitive advantage - correct answer ✔customer excellence
operational excellence
product excellence
locational excellence


market penetration - correct answer ✔present market, present product


market development - correct answer ✔new market, present product


product development - correct answer ✔present market, new product


diversification - correct answer ✔new market, new product


triple bottom line - correct answer ✔people
planet

,profit


Corporate Social Responsibility (CSR) - correct answer ✔a business's
concern for society's welfare


immediate environment - correct answer ✔company
competition
corporate partners


Macroenvironment - correct answer ✔culture
social
political/legal
economic
technology
demographic


External Influences on Consumer Behavior - correct answer ✔culture
subculture
demographics
social status
reference groups
family
marketing activities


Internal influences on consumer behavior - correct answer ✔perception
learning

, memory
motives
personality
emotions
attitudes


self-concept - correct answer ✔our understanding and evaluation of who we
are


decision process - correct answer ✔Problem recognition, information search,
alternative evaluation and selection, outlet selection and purchase, post
purchase processes


problem recognition - correct answer ✔The first stage of the business buying
process in which someone in the company recognizes a problem or need that
can be met by acquiring a good or a service.


information search - correct answer ✔the stage of the buyer decision
process in which the consumer is motivated to search for more information


alternative evaluation - correct answer ✔the stage of the buyer decision
process in which the consumer uses information to evaluate alternative
brands in the choice set


selection - correct answer ✔choosing the product that you will buy based on
previous steps in decision making process


4 Es of social media - correct answer ✔First step: Listen
Excite, Educate, Experience, Engage

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Academia199. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $13.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79271 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$13.99
  • (0)
  Add to cart