100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024 $13.99   Add to cart
Quickly navigate to
Preview
  2.  
  3. Lowa
  4.  
  5. Lowa

Exam (elaborations)

University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024

 8 views  0 purchase
  • Course
  • Lowa
  • Institution
  • Lowa

University of Iowa Intro to Marketing Exam 2 Question and answers correctly solved 2024 University of Iowa Intro to Marketing Exam 2 Business Products - correct answer -Are used to manufacture other products -become part of another product -aid the normal operations of an organization -are ...

[Show more]

Preview 2 out of 12  pages

Document information

  • August 30, 2024
  • 12
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • university of iowa intro to marketing exam 2
  • university of iowa intro to marketing exam 2 quest

Written for

  • Lowa
  • Lowa

Seller

avatar-seller
Academia199

Reviews received

Content preview

University of Iowa Intro to Marketing
Exam 2
Business Products - correct answer ✔-Are used to manufacture other
products
-become part of another product
-aid the normal operations of an organization
-are acquired for resale without change in form


B2B - correct answer ✔-Close relationships with customers
-Few customers-buyers
-Less price sensitive
-Large orders
-Ongoing relationships
-Others initiate purchase
-Complex decision/high risk


B2C - correct answer ✔-Impersonal mass communication
-Many customers
-Stimulated by marketing
-Extremely value sensitive
-Small orders
-Isolated events
-Many players

, Demand in Business Markets-Derived - correct answer ✔demand for
business products results from demand for consumer products


Demand in Business Markets-Inelastic - correct answer ✔A change in price
will not significantly affect the demand for the product


Demand in Business Markets-Joint - correct answer ✔Multiple items are
used together in final product. Demand for one item affects all.


Demand in Business Markets-Fluctuating - correct answer ✔Demand for
business products is more volatile than for consumer products (few large
layers)


Buying Centers - correct answer ✔-All those people in an organization who
become involved in the purchase decision
-Number of people involved with each purchase decisions
-Do not appear on formal organization chart


Roles in the Buying Center - correct answer ✔-Initiator
-Influencers
-Gatekeepers
-Decider
-Purchaser
-Users


Types of Buys: New Buy - correct answer ✔a situation requiring the
purchase of a product for the first time

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Academia199. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $13.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79271 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$13.99
  • (0)
  Add to cart