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Exam (elaborations)

BA325 Final Evaluation 2024/2025

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Information Literacy Answer: Ability to locate, evaluate, & use effectively the needed information Socio-technical Answer: Relationship between social world & technical world. Technology /has/ to work with the person using it Business Intelligence/Analytics Answer: Abi...

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  • August 30, 2024
  • 12
  • 2024/2025
  • Exam (elaborations)
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BA325 Final Evaluation 2024/2025

Information Literacy Answer: Ability to locate, evaluate, & use effectively the needed information



Socio-technical Answer: Relationship between social world & technical world. Technology /has/ to
work with the person using it



Business Intelligence/Analytics Answer: Ability to gather & make sense of information about your
business. Set of techniques/processes/technologies.



-Companies COLLECT our data, & they SELL it.



Competitive Intelligence Answer: Aspects:

-Primary research

-Secondary research

-Public domain material

-Info about customers of competitive set

-Industrial espionage ***CHECK***



Data Answer: Facts/observances



-Easily structured



Information Answer: Data w/ purpose

, -Can only be produced by HUMANS

-Organized & Interpreted



Types of Data: Answer: -Subscription

-Transaction

-Psychographic



Types of Data: Subscription Answer: What we tell/give over freely

EX: Give name/address/credit card info to buy airline ticket



Types of Data: Transaction Answer: What we do

EX: Every click looking for things on internet is being collected



Types of Data: Psychographic Answer: What we feel/how we act

EX: Activity/sleepy tracker... Heartbeat being recorded, sold as an aggregate



Knowledge Answer: Info that's been synthesized & contextualized



-Hard to put into database, hard to structure



*Comes from experience & expertise.



Data collected in context Answer: Databases (store data): SOCIALLY BUILT

-Whoever builds it has OPINION on what's VALUABLE/WORTH KNOWING

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