Information Literacy Answer: Ability to locate, evaluate, & use effectively the needed information
Socio-technical Answer: Relationship between social world & technical world. Technology /has/ to work with the person using it
Business Intelligence/Analytics Answer: Abi...
Information Literacy Answer: Ability to locate, evaluate, & use effectively the needed information
Socio-technical Answer: Relationship between social world & technical world. Technology /has/ to
work with the person using it
Business Intelligence/Analytics Answer: Ability to gather & make sense of information about your
business. Set of techniques/processes/technologies.
-Companies COLLECT our data, & they SELL it.
Competitive Intelligence Answer: Aspects:
-Primary research
-Secondary research
-Public domain material
-Info about customers of competitive set
-Industrial espionage ***CHECK***
Data Answer: Facts/observances
-Easily structured
Information Answer: Data w/ purpose
, -Can only be produced by HUMANS
-Organized & Interpreted
Types of Data: Answer: -Subscription
-Transaction
-Psychographic
Types of Data: Subscription Answer: What we tell/give over freely
EX: Give name/address/credit card info to buy airline ticket
Types of Data: Transaction Answer: What we do
EX: Every click looking for things on internet is being collected
Types of Data: Psychographic Answer: What we feel/how we act
EX: Activity/sleepy tracker... Heartbeat being recorded, sold as an aggregate
Knowledge Answer: Info that's been synthesized & contextualized
-Hard to put into database, hard to structure
*Comes from experience & expertise.
Data collected in context Answer: Databases (store data): SOCIALLY BUILT
-Whoever builds it has OPINION on what's VALUABLE/WORTH KNOWING
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