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Chp. 15 (POM) Marketing Channel Overview Flashcards _ Quizlet.pdf
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8/31/24, 2:00 PM Chp. 15 (POM) Marketing Channel Overview Flashcards | QuizletSocial Science Business
Chp. 15 (POM) Marketing Channel Overview
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Marketing Channel Overview
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Eric_Lynch12
Terms in this set (31)
Individuals and firms involved in making products
Marketing channel
available for consumers
Intermediary between manufacturer and end-user
Middleman
markets
Intermediary with legal authority to act for the
Agent/broker
manufacturer
Intermediary selling to other intermediaries, usually
Wholesaler
retailers
Retailer Intermediary selling directly to consumers
Transactional function Intermediaries buying and selling products or services
Logistical function Gathering, sorting, and dispersing products
Facilitating function Making transactions easier for buyers
Direct channel Producer and consumer deal directly
Chp. 15 (POM) Marketing Channel Overview
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