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C954 - Chapter 12 questions with complete verified solutions 2024 $14.49   Add to cart
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C954 - Chapter 12 questions with complete verified solutions 2024
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customer relationship management (CRM) managing all aspects of a customer's relationship with an organization to increase customer loyalty and retention and an organization's profitability operational CRM supports traditional transactional processing for day-to-day front-office operations ...

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  • August 31, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • c954 chapter 12 questions

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C954 - Chapter 12 questions
with complete verified
solutions 2024
customer relationship management (CRM) - answer managing all aspects
of a customer's relationship with an organization to increase customer
loyalty and retention and an organization's profitability


operational CRM - answer supports traditional transactional processing for
day-to-day front-office operations or systems that deal directly with the
customers


list generator - answer compiles customer information from a variety of
sources and segments it for different marketing campaigns


campaign management - answer guide users through marketing
campaigns by performing such tasks as campaign definition, planning,
scheduling, segmentation, and success analysis


cross selling - answer selling additional products or services to an existing
customer


up selling - answer increasing the value of the sale


customer service and support (CSS) - answer a part of operational CRM
that automates service requests, complaints, product returns, and
information requests


sales force automation (SFA) - answer automatically tracks all the steps in
the sales process

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