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Rise Up
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Exam of 5 pages for the course Rise Up at Rise Up (Rise Up)
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RISE UP QUESTIONS AND CORRECTDETAILED ANSWERS
j Which of the following is a term for Physical goods that are bought and sold? - Products
Which of the following is a standard term that describes the audience of retail stores- that is, the people
who will buy things from the store? - Customers
Which of the following is a term for intangible things, such as providing delivery, that are by retailers? -
Services
What kinds of things does a manufacturer produce? - Finished products
Which of the following holds large quantities of product that are later sent either to retail locations or
directly to customers? - Distribution center
Which of the following terms best describes a grower of potatoes? - Manufacturer
The majority of retailer are: - Independently owned
Which of the following is the term for the railing approach that focus on creating a seamless shopping
experience for customers by integrating multiple channels? - Omnichannel
Which of the following is the standard definition for a retail ecosystem? - A group of stores that work
together collaboratively to serve customers' needs.
Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - 20-25%
These customers can take a long time to make a purchase decision, and might return to a retailer several
times before making a purchase. - Comparison shoppers
These customers tend to make quick purchase decisions, often buying inexpensive items that are not of
high importance to them. - Impulse buyers
These customers tend to spend a lot of time checking out products and prices though online sites,
visiting different stores and comparing retailer ads. - Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily include making a
purchase. - Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as trendsetters by others. -
Innovation//trend buyers
These shoppers have typically enjoyed repeated and valued positive customer experiences with a
particular retailer. - Loyal customer
These shoppers are rarely the first to try new products. - Followers
, Which of the following is the term for behavior influences that come from a customer's family and
friends? - External social cues
Which of the following is the term for behavior influences that come from a retailer's marketing? -
External social cues
Which of the following is the term for behavior influences that come from a customer's own needs? -
Internal physical cues
Which jof jthe jfollowing jis jthe jterm jfor jthe joverall jimpression jgathered jfrom jinformation jthat jis jseen,
jheard, jand jexperienced jby jcustomers jwho jencounter ja jbusiness, jits jproducts, jand jservices? j-
jCompany jbrand
Which jof jthe jfollowing jis jthe jterm jfor jthe junique jway jthat jcompany jemployees jact jwith jeach jother
jand jwith jcustomers? j- jCompany jbrand
Which jof jthe jfollowing jbest jdefines jquality jcustomer jservice? j- jDelivering ja jpositive, jmemorable
jexperience jthat jis jmore jthan jwhat jthe jcustomer jexpected
As jof j2019, jroughly jhow jmuch jmoney jdo jU.S. jretailers jlose jannually jdue jto jpoor jcustomer jservice? j-
j$60-$70 jBillion
After jone jnegative jexperience, japproximately jwhat jpercentage jof jpeople jsay jthey jwill jnever jdo
jbusiness jwith jthat jcompany jagain? j- j50%
Which jof jthe jfollowing jdoes jnot jdescribe ja jproduct jfeature? j- jPrice
Which jof jthe jfollowing jis ja jvalid jreason jfor jyou, jas jan jemployee, jnot jto jescort ja jcustomer jto jthe
jlocation jthat jthey've jasked jto jsee? j- jYou're jworking jwith janother jcustomer jand jcan't jleave jyour jarea
What's jthe jbest jway jto jrespond jwhen ja jcustomer jasks ja jquestion jabout ja jproduct jand jyou jdo't
jknow jthe janswer? j- jAdmit jthat jyou jdon't jknow jthe janswer jadn jtake jthe jcustomer jto ja jco-work jor
jsupervisor jwho jcan jhelp.
The jtype jof jmindset jthat jbest jhelps jyou jgrow jand jlearn jas jan jemployee jis jcalled: j- jA jgrowth jmindset
The jtype jof jmindset jthat jlimits jyour jability jto jgrow jand jlearn jas jan jemployee jis jcalled: j- jA jfixed
jmindset
A jgood jway jto jhelp ja jcustomer jform ja jgood jimpression jabout jyou jeven jbefore jyou jinteract jwith
jthem jis jto: j- jUse jnonverbal jcommunication, jsuch jas jhaving jconfident jposture jand jmaking jeye jcontact
Which jof jthe jfollowing jdescribes ja jtype jof jquestion jthat jcannot jreasonably jbe janswered jwith j"yes"
jor j"no"? j- jA jopened-end jquestion
Which jof jthe jfollowing jdescribes jthe jtype jof jquestion jthat jis jdesigned jto jelicit ja j"yes" jor j"no"
janswer? j- jAn jclosed-ended jquestion
Which jterm jbest jdescribes jhearing jand junderstanding jwhat ja jspeaker jis jsaying jout jloud jand jay
jmessages jsuggested jbehind jthe jwords? j- jActive jlistening
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