WGUID373IObjectiveIAssessmentIV1I(NewI
2024/I2025IUpdate)IMarketingIinItheI
DigitalIEraIExamIPrepI|IQuestionsIandI
VerifiedIAnswers|100%ICorrect|IAIGradeI
QUESTION
IDemographics
Answer:
VariablesIsuchIasIage,Igender,IeducationIlevel,IfamilyIsize,Ioccupation,Iincome,Ietc.
QUESTION
IPsychographics
Answer:
IntrinsicItraitsIofIaItargetIcustomer,IsuchIasIvalues,Ipersonalities,Iinterests,Iattitudes,Iconscious
IandIsubconsciousImotivators,Ilifestyles,IandIopinions
QUESTION
ILifestyle
Answer:
TheIwayIaIpersonIlivesIandIbehaves,IincludingItheirIactivities,Iinterests,IandIopinions
QUESTION
IAIO
,Answer:
Activity,Iinterest,IandIopinionI-IfactorsIusedIinIpsychographicIsegmentation
QUESTION
IBuyingIprocess
Answer:
TheIprocessIaIbusinessIgoesIthroughIwhenImakingIaIpurchase,IincludingItheIbuyingIcenter,Iinf
luencers,IdecisionImakers,Ibuyers,IandIgatekeepers
QUESTION
IPersona
Answer:
AIsemi-fictionalIrepresentationIofIanIidealIcustomer
QUESTION
IWhatIisIIngredientIbranding?
Answer:
aIBrandIfeaturesIAnotherIbrandIinIitsIproduct
QUESTION
IWhyIdoIweIbuy?
Answer:
Functional,Ihabitual,Icost,Iemotional,Isocial,IselfIexpressiveIbenefits
,QUESTION
IWhatIisIanIupmarketIextension?
Answer:
InvolvesIintroducingIaIbrandIatIaIhigherIpriceIpoint
QUESTION
IWhatIisIequalIpayIcobranding?
Answer:
BothIbrandsIareIfeaturedIprominently
QUESTION
IWhatIisIsponsorshipIbranding?
Answer:
TwoIorImoreIbrandsIsponsorIanIeventIsuchIasIsportsIforIsharedIexposureIandIgoodwill
QUESTION
IConsumerIbuyingIprocess
Answer:
RecognizeIproblem,Iinformation,Isearch,IevaluationIofIalternatives,IpurchaseIdecision,Ipurchas
e,IpostIpurchaseIevaluation.
, QUESTION
IWhatIisIaIlineIextension?
Answer:
AddIaInewIproductItoIanIexistingIline
QUESTION
IWhatIisIaIBrandIextension?
Answer:
WhenIaIbrandIisIextendIitItoIaIcompletelyInewIproductIcategory.
QUESTION
IWhatIisIaIflankerIbrand?
Answer:
WhenIaIcompanyIalreadyIofferingIaIbrandIinIthatIproductImarketIintroducesIaInewIbrandItoIse
rveIaIdifferentIsegmentIofIthatImarket.
QUESTION
IWhatIisIaIdownImarketIextension?
Answer:
TheIcompaniesIintroducingIaIBrandItargetIatIanIaudience,IlookingIforIaIlowerIpriceIpoint
QUESTION
IWhatIisIaIholisticImarketingIconcept?