Hootsuite Social Media Marketing
Certification Exam/30 Q/A
Your profile picture should be easily recognizable, even at ____ size. Your ____
is usually the best choice. - -thumbnail, logo
-When drafting the bio section of a social profile, keep in mind that only the
first ___ will appear to customers in search engine results - -140 characters
-On a facebook business page, which feature would you use if you want to
provide your followers with the ability to shop now, sign up, or contact your
organization? - -call-to-action button
-The Facebook page moderation feature: - -prevents comments that contain
certain words from being posted
-____ let you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify
positioning and messaging. - -LinkedIn Showcase Pages
-Instagram allows you to include clickable links in the following areas - -
website field
-Brand voice should be developed after your social strategy has been
implemented for 6 months to see what kind of voice occurs naturally - -false
-brand advocates are: - -Dedicated fans with whom you should build closer
relationships
-You should use the 3 R's, relevance, reach, and resonance to help you
evaluate advocacy candidates. Resonance refers to - -the level of
engagement they have with their audience
-Brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally _____ - -a plan for
continued engagement
-When announcing an employee advocacy program, it's important to
reinforce why sharing content on behalf of an employer is in the employee's
self interest. Employee advocates can showcase their engagement by
sharing content that portrays the organization in a positive light, thereby - -
differentiating themselves as a dedicated performer within the organization
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Nursephil2023. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.