Exam (elaborations)
Hootsuite - Social Marketing Certification Course
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Hootsuite - Social Marketing Certification Course
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Hootsuite - Social Marketing CertificationCourse
Chapter 1 - Introduction to Social Media Networks - -
-Facebook - -- largest social media site
- businesses use Facebook Pages to maximize marketing value and help
increase engagement
- lifestyle content, share culture and history of company to create a deeper
connection with the customer.
- Keep business top of mind with Active Updates,
***updates appear in newsfeed of people who have liked your page
- Facebook Advertising Platform allows posts and updates to show up in ad
section and newsfeeds of potential customers (increase reach).
- target specific demographics
- Facebook = HUGE Mobile App, important to know how your mobile page
looks and works. Updates, posts, and ads have huge reach potential.
Facebook helps business reach new customers by:
1. Finding New Customers
2. Boosting Traffic and Sales
3. Connecting with Community
-Twitter - -- most popular microblogging site
- most popular amongst millennials and young professionals
- significant growth amongst all age groups
- insightful real-time results
- For businesses: allows 2-way connection between customers, vendors,
partners, and employees
- Because twitter is an open/public network, businesses can monitor
customers for insights about their ideas, habits and opinions about their
products and services
- Allows for great way for departments to communicate internally and
externally
- For Sales and Marketing: twitter provides opportunity to engage and with
current and potential customers
Twitter Lists: track what different groups of people are saying about your
business, industry and competitors.
- Customer Service: Respond quickly to issues, increase brand exposure,
build brand loyalty, and reward long-standing customers.
Twitter provides real-time way for business to communicate with their
communities
-LinkedIn - -- World's largest professional network
, - professional online presence, stay in touch with colleagues and friends, find
experts and new ideas, and explore opportunities within a broad network of
professionals
- fastest growing demographic: students and recent college graduates
- LinkedIn profile: resume that showcases expertise, experience, and
education.
- discover insights about other companies, industries, and individuals,
- Premium Subscription: users can expand searches, zero in on leads, and
connect with people outside of their networks.
- Company Pages: provide businesses with opportunity to connect with
largest online network of jobseekers, employees, potential customers,
partners, and more.
- HR teams can leverage LinkedIn's vast network of professionals to post job
opportunities, allows job seekers to reshare job postings and provide
opportunities for interested candidates to reach out
- HR teams can save time by screening potentials through their profiles
- Sales Team: utilize LinkedIn's powerful search to find new leads
- Sales Reps: initiate conversations and engage with potential customers or
people in your industry
- Marketing Teams: promote new products/services, create brand awareness,
-Instagram - -a free online photo and video sharing service geared to
mobile phones
- Teens and adults between ages of 18 to 29 are the largest demographic.
- Business can connect with their community, share their brand, personality,
culture, and products.
- Brands can follow users back via liking posts or commenting on their posts
- Sales and Marketing: Instagram is a great medium for previewing or
highlighting the newest products, services, and trends, or for promoting the
latest digital campaign.
- Instagram encourages user created content, best for fan photo or video
contests.
- Instagram also allows for photos to posted across multiple networks
allowing for broader reach.
-YouTube - -a video-sharing website in which users can upload, view, and
comment on videos
- worlds largest video sharing social network and second largest search
engine, and top 3 website in the world.
- Audience skews towards younger population but reaches more adults aged
18 to 49 than any cable network in the US.
- Connect businesses with enormous audience.
- free and easy to use, valuable promotional tool
- Brand YouTube channels help build brand loyalty and connect with
audience.
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