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hootsuite social marketing certification Exam/125 Questions and Answers
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hootsuite social marketingcertification Exam/125 Questions and
Answers
brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally - -a plan for
continued engagement
-let's say you're evaluating a customer of your organization as a potential
brand advocate. in addition to the three r's, whats another criteria you could
use to determine whether this person would represent your organization
well? - -brand affinity
-shared content can be categorized into two main categories: curated, which
is content gathered from trusted sources relevant to your industry, and ___,
which is content produced within your organization including items like blog
articles, white papers, inforgraphics, guides and visuals - -created
-when planning out your youtube publishing schedule, stick to ____ _____, as
well as a predictable publishing schedule so your subscribers know when to
look forward to your next video and what to expect - -a consistent length
and production quality
-when running a paid ad on facebook, which of the following is not a
placement option - -facbook gropus
-when buying an ad for Instagram or facebook, begin by selecting the _____
that most closely matches your business needs - -'objective'
-to ensure your brand is being represented in the best light on Instagram,
and to discover content from your customers, you should keep an eye on
_____ - -photos in which your organization has been tagged
-Instagram allows you to include clickable links in the following area(s) - -
website field
-to place a video ad over youtube videos, which option would you choose - -
a video campaign through google ad expereince
-you have just uploaded a 4 minute video clip into your IGTV Channel.
you've added hashtags in the description to support discoverability. what's
another tactic you could have used to surface this video to your followers - -
enable automatic publishing of a 60-second preview of the video in your feed
, -when optimizing your social media profiles, be sure to provide a consistent
business description across all channels. brainstorm a handful of essential
and ____ keywords that describe your company and incorporate them into
the copy of your about sections - -seo-friendly
-which of these is not a part of a social media strategy - -prospecting
strategy for sales leads
-research shows that most facebook users are mobile, and engagement
declines dramatically with longer posts. a rule of thumb you should aim to
write posts that are around - -50-60 characters
-when you've been successful in building a community that is well-
acquainted with your brand and products it can become self-monitoring. this
means when a question arises - -community members may pipe in with an
answer, thereby reducing the resources you dedicate to customer support
-when it comes to building community, which of the following is not a form
of engagement - -geo-targeted posts and tweets
-if you are creating an Instagram story, with the purpose of gathering
audience insights, which would be the bet feature to use? - -a question
sticker or poll
-partnerships with complementary business whose audience shares values
with yours are - -a powerful way to grow your community
-when taking photos for your social channels you can add depth by using
roads, buildings, or bridges to create a pathway that leads the viewer's eye
to a single spot. this is best described as - -leading lines
-you are taking photos for Instagram, using your phone's camera, and
lighting conditions are not optional. what is the best way to compensate for
this, before taking your photo - -tap on your subject and adjust the exposure
slider onscreen
-individual Instagram stories have a limit of 15 seconds for video content.
however,using Instagram's segments tool, you can record a longer video. the
segments tool then automatically splices this longer video into 15 second
segments, that will play consecutively for your viewers. to do this simply: - -
hold down the record buttom for the duration of your take
-before launching a paid social advertising campaign it's best to have - -
clear business objectives, a well defined target audience, multiple ad
variations
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