CMP Exam Study Questions and 100% Correct
Answers
Instead of 1,945, you wrote 1,954 in an online publication. The error has gone unnoticed
so far. You should:
A. correct the error after another higher-priority work has been completed and notify
your supervisor.
B. immediately have the error corrected and notify your supervisor. C. notify your
supervisor immediately, explain that you noticed an error and seek advice.
D. determine if the error is significant enough to warrant correction. - Answer B.
immediately have the error corrected and notify your supervisor.
You create a communication strategy for a public event and are presenting the idea to
your organization's board of directors. They ask if you can guarantee the attendance
figure that you set in the goals and objectives. You should respond that:
A. you are excited, given the tactics, and believe that you have an opportunity to entice
the number of attendees you project.
B. you have researched other similar events, and, given the tactics, are confident and
can almost guarantee the attendance objective stated.
C. attendance can be influenced by several factors including location, cost, timeliness,
popularity and others.
D. while you believe your projection is realistic given the tactics, you can't guarantee the
number of attendees. - Answer D. while you believe your projection is realistic given the
tactics, you can't guarantee the number of attendees.
You are project manager and editor for the company's annual report and receive the
draft copy from many internal stakeholders, including your HR colleagues. They supply
you with data on the employee engagement survey that paints a considerably more
positive picture than you know to be the reality in the company. You also know that
,negative information may directly impact the company stock price. Which of the
following is the BEST course of action under these circumstances?
A. Tell your HR colleagues that this is illegal and insist that they correct the data to
accurately report the information
B. Put the copy into the final draft of the annual report and document your opposition
to and lack of responsibility for it 2
C. Meet with your HR colleagues to learn their reasons for supplying the information in
this way using the company's Code of Conduct and/or Values to guide the discussion
and amend the text
D. Print t - Answer C. Meet with your HR colleagues to learn their reasons for supplying
the information in this way using the company's Code of Conduct and/or Values to guide
the discussion and amend the text
To be successful, an organization's culture should:
A. be shaped to support its mission and strategy.
B. evolve naturally based on employees' values and preferences.
C. remain independent of the operating strategy.
D. be the same as other organizations in the same industry - Answer A. be shaped to
support its mission and strategy.
A comprehensive situation analysis includes research into issues an organization faces
and:
A. key messages to change audience perceptions.
B. an analysis of the audience(s) affected by issues.
C. communication strategies, tactics and budgets.
D. goals and objectives that will determine success. - Answer B. an analysis of the
audience(s) affected by issues.
,For communication about corporate social responsibility and sustainability issues to be
effective, it must:
A. focus on an organization's positive environmental impact.
B. be aligned with an organization's corporate strategy and values.
C. target customers and investors in publicly traded organizations.
D. focus mainly on an organization's investments in the community - Answer B. be
aligned with an organization's corporate strategy and values.
You work for a gas utility and safety is taken seriously given the dangerous nature of the
product. Your Chief Safety Officer asked you to implement an employee safety
communication campaign to improve the company's safety record. The key metric that
should be tracked during the campaign is:
A. employee survey responses about intent to change safety behavior
B. readership levels of a new employee safety web portal.
C. attendance at the campaign's safety kick-off meeting.
D. the number of safety incidents before and after the campaign - Answer D. the
number of safety incidents before and after the campaign
SMART objectives in a communication plan should be:
A. specific, measurable, attainable, realistic and timely.
B. specific, measurable, accurate, realistic and timely.
C. specific, meaningful, attainable, realistic and timely.
D. specific, measurable, attainable, realistic and tactful - Answer A. specific, measurable,
attainable, realistic and timely.
The fundamental purpose of a strategic communications plan is to:
A. maximize awareness of the organization across a broad range of media.
B. develop new business activity through communications.
, C. align communications activity with the business goals of the organization.
D. develop new audiences through communications initiatives. - Answer C. align
communications activity with the business goals of the organization.
SWOT, as in SWOT analysis, stands for:
A. Stakeholders, Work plans, Objectives, and Tools.
B. Solutions, Weaknesses, Obstacles, and Threats.
C. Strategies, Work plans, Objectives, and Timelines.
D. Strengths, Weaknesses, Opportunities, and Threats - Answer D. Strengths,
Weaknesses, Opportunities, and Threats
When implementing a communication program, which of the following steps should
come first in the process?
A. Selecting the right communication channels
B. Determine the key messages to communicate
C. Assessment of the situation
D. Determine the key players and budget - Answer C. Assessment of the situation
Which of the following communication channels is best for communicating
organizational transformation issues?
A. Face-to-face communication
B. Social media
C. Print media
D. All-hands electronic meeting - Answer A. Face-to-face communication
Which of the following statements best describes what communications professionals
should consider when selecting a communication metric
