DMI Digital Pro AMA Latest Update 2024-2025
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- CORRECT ANSWER: Allows you to track query types; Allows you to trace customer
records
5 stages of the creative process for generating new ideas. - CORRECT ANSWER:
prepare, incubate, illuminate, verify, and practice
A tool that helps businesses manage their interactions with customers - CORRECT
ANSWER: Return on investment can be difficult to measure; It takes times for the
results of an SEO strategy to become apparent
Acquisition - CORRECT ANSWER: It provides details on the channels that bring users
and traffic to a website and mobile app
Advantage and disadvantage of off-the-shelf - CORRECT ANSWER: easy to set up and
manage
Advantage and disadvantage of outsourcing - CORRECT ANSWER: taps into a wide
range of skills and technical expertise; partial loss over control of the website
Aggregation - CORRECT ANSWER: Curates the most relevant content about a topic
into a single piece or viewpoint
Ahrefs Free Backlink Checker - CORRECT ANSWER: Provides a quick glance at a
site's backlink profile
Ahrefs Free Keyword Generator - CORRECT ANSWER: Finds SEO keywords
Ahrefs, Moz, and SEMrush are the three most common all-in-one premium SEO tool
providers. Which features do all three tools have? - CORRECT ANSWER: Technical
audit; Keyword tracking; Keyword research; Competitor research
Audience strategy - CORRECT ANSWER: The customers, prospects, or segments that
a digital strategy targets
Audiense - CORRECT ANSWER: A tool that offers user intelligence solutions
Behavior - CORRECT ANSWER: Purchase patterns and mobile usage
Best practices for A/B testing a call-to-action for a website. - CORRECT ANSWER: Split
your sample groups equally and randomly; Set a time limit for the test
Blank report - CORRECT ANSWER: report providing a simple data table format
Blocking - CORRECT ANSWER: A feature that allows users to remove followers
Body copy - CORRECT ANSWER: Words that are written on a web page that offer
details about your product or service
,bounce rate - CORRECT ANSWER: % of emails sent that coudln't be elivered
CAN-SPAM - CORRECT ANSWER: this act covers commercial email messaging in the
US and requires marketers to clearly identify themselves
CASL - CORRECT ANSWER: this is a Canadian anti-spam law that applies to all
electronic messages that organizations sends in connection with a commercial activity
CCPA - CORRECT ANSWER: this is a California anti-spam law that enables user to opt
out of having their consumer data sold on to third parties
Channel strategy - CORRECT ANSWER: The digital platforms that a marketer uses to
meet their goals
Chronology - CORRECT ANSWER: Is historiographical content curation
Clickthrough rate - CORRECT ANSWER: % of recipients who clicked on one or more
links within the email
clickthrough rate - CORRECT ANSWER: Percentage of impressions that lead to a click
Connctions - CORRECT ANSWER: People who like a Page or event
Content Marketing - CORRECT ANSWER: The creation, publishing, and sharing of
content with the aim of building brand reputation, awareness, and affinity as a pathway
to driving conversions or action
Content Writing - CORRECT ANSWER: informs, educates, entertains, and/or instructs
readers; requires advanced SEO knowledge to drive maximum value
conversion rate - CORRECT ANSWER: % of recipients who completed CTA
, Conversion rate - CORRECT ANSWER: Percentage of clicks that turned into
conversions
Conversions - CORRECT ANSWER: Number of valuable actions that result from PPC
or display activity
conversions engagement report - CORRECT ANSWER: automatically tracks any
predefined GA4 and custom events set up in Google Tag Manager
Copywriting - CORRECT ANSWER: can usually be measured through short-term
metrics; persuades the reader to take an action
cost per click - CORRECT ANSWER: The average price paid for each click in a
campaign
cost per conversion - CORRECT ANSWER: Total cost of generating traffic divided by
the total number of conversions
Cost per impression - CORRECT ANSWER: Cost for serving a batch of 1,000
impressions
Crawling - CORRECT ANSWER: Discovering a website's themes and topics
Creative brief - CORRECT ANSWER: Uses product, audience, and competitor insights
to inspire campaign ideas to deliver on objectives
Cumulative Layout Shift (CLS) - CORRECT ANSWER: Assesses the visual stability of
the page
Custom event - CORRECT ANSWER: order complete; subscription complete; thanks for
getting in touch
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