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Exam (elaborations)

Digital Marketing Final Exam

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  • Course
  • CDMP -
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  • CDMP -

CPC - answer-cost per click CTR - answer-click through rate SERP - answer-Search Engine Results Page SSL - answer-Secure Sockets Layer CMS - answer-Content Management System PPC - answer-pay per click BR - answer-Bounce rate CRO - answer-Conversion Rate Optimization Conversion...

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  • September 2, 2024
  • 11
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • CDMP -
  • CDMP -
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TOPDOCTOR
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Digital Marketing Final Exam
CPC - answer-cost per click

CTR - answer-click through rate

SERP - answer-Search Engine Results Page

SSL - answer-Secure Sockets Layer

CMS - answer-Content Management System

PPC - answer-pay per click

BR - answer-Bounce rate

CRO - answer-Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a
desired action on a website.

ROAS - answer-return on ad spend

CPM - answer-Cost Per Mille (Thousand)

MOM - answer-Month over Month

YoY - answer-Year Over Year

WoW - answer-Week over Week

B2B - answer-business to business

B2C - answer-business to consumer

Website bounce rate - answer-the percentage of people who land on a page on your website and then
leave without clicking on anything else or navigating to other pages on your site

Email bounce rate - answer-the rate at which an email was unable to be delivered to a recipient's inbox

CTA - answer-call to action

CAN-SPAM - answer-Controlling the Assault of Non-Solicited Pornography and Marketing

CR - answer-Conversion Rate
conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion)
out of the total number of visitors. A high conversion rateis indicative of successful marketing and web
design: It means people want what you're offering, and they're easily able to get it!

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KPI - answer-Key Performance Indicator

ROI - answer-return on investment

SEM - answer-Search Engine Marketing

SEO - answer-Search Engine Optimization

UX - answer-user experience

Three primary drivers of search behavior - answer-Informational
Transactional
Navigational

Informational - answer-Keywords should help consumers find content relevant to their search query
ex: "local florists"

Transactional - answer-Keywords should help consumers find products of services relevant to their search
query
ex: "next day delivery flowers

Navigational - answer-Keywords should help consumers find URLs and pages relevant to their search
query
ex: "1800flowers"

Head vs Tail keyword strategy - answer-Head: more generic, more results
Tail: more specific, less results

Evolution of search: Search - answer-Origins: Directories
Recent Present: Keyword
Moving Forward: Rich Semantics and User Experience

Evolution of Search: Market Economics - answer-Immature: CPM/Paid Inclusion
Closed: CPC
Open: CPA/Paid engagement

Evolution of Search: Market Advertisers - answer-Immature: Reach
Closed: ROI
Open: E2E Visibility

Evolution of Search: Market Publishers - answer-Immature: Passive
Recent Present: Reactive
Open: Proactive

Evolution of Search: Consumer - answer-Origins: Browse
Recent Present: Queries
Moving Forward: Task Accomplishment


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