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Certified Digital Marketing Certificate AMA Exam Latest Update Actual Exam 600 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$20.49
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Certified Digital Marketing Certificate AMA Exam Latest Update Actual Exam 600 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
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Certified Digital Certificate AMA
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Certified Digital Certificate AMA
Certified Digital Marketing Certificate AMA Exam Latest Update Actual Exam 600 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor
Certified Digital Marketing Certificate AMA Exam
Latest Update 2024-2025 Actual Exam 600
Questions and 100% Verified Correct Answers
Guaranteed A+ Verified by Professor
___ tail keywords are easier to research - CORRECT ANSWER: short
___ tail keywords have a higher search volume - CORRECT ANSWER: short
____ tail keywords are harder to convert - CORRECT ANSWER: short
_____ is an SEO ranking factor and may be an indicator of other site errors, which can
cause bad UX - CORRECT ANSWER: Page speed
_____ tail keywords have less competition - CORRECT ANSWER: long
______ tail keywords are harder to rank - CORRECT ANSWER: short
_______ is a great way of seeing where your backlinks are coming from - CORRECT
ANSWER: Backlink Analysis
______________ uses earch targeting option as a primary dimension - CORRECT
ANSWER: google ads display targeting report
2 factors associated with spend - CORRECT ANSWER: 1. Bids - how much you will pay
for a click
2. Daily Budgets - how much you're willing to spend in a day
2 ways to create a business facebook page - CORRECT ANSWER: Standalone
,free business manager: create or import client pages to that account
250ok - CORRECT ANSWER: email testing tool
provides senders with real-time insights on issues such as deliverability, reputation, user
level inbox engagement, domain-based message authentication, reporting, and
conformance
3 pronged approach to understanding the outputs of a digital marketing strategy -
CORRECT ANSWER: 1. Establish the foundations of your strategy (what are you trying
to achieve and how do you plan to achieve it?)
2. Have a strong familiarity with you current digital strategy, expectations, and the
resources available to you
3. Confirm the crucial requirements in running your strategy, the budget you have
access to, and who exactly is in charge of the key decisions
360 campaign - CORRECT ANSWER: covers the entire buying cycle, where every
marketing medium is utilized in an integrated, consistent marketing and branding
strategy.
3i Principles - CORRECT ANSWER: Initiate: Start with the customer and work towards
your digital strategy
Iterate: Continually apply your learnings from customer engagement
Integrate: Integrate digital channels and traditional marketing activities
5 key principles to UX and UI - CORRECT ANSWER: Accessibility
Clarity
Learnability
Credibility
Relevancy
,5 key stepts for creating a social media campaign - CORRECT ANSWER: 1. set
objectives
2. define audience
3. Set KPIs
4. Set Budgets and run dates
5. Design creative content
A person reads an article about the effects of sun damage on skin and searches Google
for the best way to protect their skin. They discover your company's blog about the 'Top
ten ways to protect your skin in the sun'. What marketing function and stage in the
buyer's journey are aligned in this scenario? - CORRECT ANSWER: Awareness
function + the awareness stage
A user has entered their email address into a form on your website and are instantly
added to your email list. What type of opt-in permission is this? - CORRECT ANSWER:
Single opt-in
Ab testing advantages - CORRECT ANSWER: understand your segments better
determine the best subject lines
improved content
increases conversion rates
more sales
ABCD of effective creative - CORRECT ANSWER: Attract attention from the stars
, Brand Naturally and meaningfully
Connect with the viewer through emotion and storytelling
Direct the user clearly with what you want them to do next
Access and login details - CORRECT ANSWER: ensure you have all usernames and
passwords for all the channels
Accessing content performance - CORRECT ANSWER: content recall, clicks to point of
sale, overlaying commercial results with you recent content activities
Accessing content utility - CORRECT ANSWER: downloads and saves
customer feedback
plays, clicks, and views
Acquisition data - CORRECT ANSWER: shows the number of new users by device type
Acquisition tab - CORRECT ANSWER: how are users getting to your website?
Ad Copy - CORRECT ANSWER: The response to the search query
AD copy elements - CORRECT ANSWER: relevant
attractive
directional
ad extensions - CORRECT ANSWER: enhanced features to make your ad more
appealing and drive higher CTRs
Ad Formats - CORRECT ANSWER: Sponsored Content
Dynamic Ads
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