Exam (elaborations)

Digital Marketing - Stukent Certification Exam

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- Stukent Certification

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- Stukent Certification

Measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the company's performance because: O Some industries generate a generally high level of negative posting, regardless of their performance © Sentiment coding on social platforms is ...

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Digital Marketing - Stukent Certification Exam
Measuring the average sentiment expressed about a company on social media platforms may not be a
good reflection of the company's performance because:
O Some industries generate a generally high level of negative posting, regardless of their performance
© Sentiment coding on social platforms is sometimes inaccurate
Both some industries generate a generally high level of negative posting
© regardless of their performance AND sentiment coding on social platforms is sometimes inaccurate
©) None of these are correct - answer-

During a one-week period, a website had 3,000 total pageviews from 500 sessions. What is the site's
average page depth?
O (3,000 + 500)/3000 = 1.17
O (3,000 + 500)/500 = 7
© 3,000/500 = 6
© 500/3,000 = .17 - answer-3,000/500 = 6

URL is an acronym for:

© Uniform Resource Locator
© Unattached Requisition License
© Unified Research Link
© Utility Return Limit - answer-Uniform Resource Locator

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)?
© The IP address
© The computer configuration
© A cookie
© The computer's physical location - answer-A cookie

Which of the following is NOT a dynamic language?
© Java
© Perl
O PHP
© HTML - answer-

How can credit card numbers and other sensitive information be transferred across the internet without
third parties seeing it (and stealing it)?
© The internet is hack-proof
© Transport layer security encrypts sensitive information
© The internet has developed an ethos of honesty and integrity
O Only computers with the correct IP address can receive information packets sent across the internet -
answer-Transport layer security encrypts sensitive information

The AIDA model states that the process of creating a customer follows these four steps:

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©) Awareness — Interest > Desire > Action
© Awareness - Intensity ~ Demonstration — Anticipation
© Anticipation > Interest > Determination — Activity
© Aspiration > Innovation > Desire > Activation - answer-Awareness — Interest > Desire > Action

Which of the following is NOT an aspect of successful websites?
© Generate traffic
© Create captivating design
©) Drive conversions
© Maximize revenue - answer-Create captivating design

Which of the following is NOT an example of direct traffic?
© Someone taps the mobile application icon on his/her phone
©) Someone clicks on a bookmark from his/her browser
© Someone types in the URL of a website into the browser address bar
O Someone types the name of a website into a search bar and clicks the first link on the search engine
results page - answer-Someone types the name of a website into a search bar and clicks the first link on
the search engine results page

Unpaid referral traffic is traffic that comes from:
©) Banner ads
©) Bots and web crawlers
© Links from other websites that are paid under the table
© Links from other websites that are not paid for - answer-Links from other websites that are not paid
for

The primary conversion for a lead generation site is:
© Aphone call from a website visitor
© A form fill on the website
© Areferral to a friend
© Both a phone call and a form fill - answer-Both a phone call and a form fill

When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to:
© Increase traffic
©) Increase the conversion rate
©) Increase revenue
© Increase engagement - answer-Increase revenue

What is affiliate marketing, according to the presenter?
© A form of performance-based marketing
© The most popular way to sell a product
© A form of sales steroids
© The best way to grow a company - answer-A form of performance-based marketing

What are affiliates?
© Potential legal personnel referring buyers on your website

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© Potential buyers of your product or service
© The people who refer potential buyers to your website
© People associated with potentially buying your product or service - answer-The people who refer
potential buyers to your website

What role did the pizza place play in the example the presenter gave?
© The provider
©) The affiliate
©) The customer
©) The merchant - answer-

Which of the following is a popular commission model?
© CPM (Cost Per Mile)
© PPCall (Pay Per Call)
© CPA (Cost Per Acquisition)
© CPI (Cost Per Install) - answer-CPA (Cost Per Acquisition)

Which of the following affiliates is the most sought after?
© Speakers
©) Paid-search affiliates
© Opinion leaders
© Content producers
© Opinion leaders AND content producers - answer-Opinion leaders AND content producers

Why is the CPS model profitable?
© You have nothing to lose because you don't pay until you get a sale
© You only have to pay your affiliates once per season
© You get paid every time an email is sent
© It's not profitable - answer-You have nothing to lose because you don't pay until you get a sale

What is the advantage of using affiliate software instead of an affiliate network?
© You don't have to go find affiliates to market your product
© You don't have to pay a commission to an affiliate network
©) You will have immediate access to thousands of affiliates all around the world
© You won't have to hire people with technical expertise to build your affiliate platform - answer-You
don't have to pay a commission to an affiliate network

Which of the following is NOT a "must-have" when executing an affiliate program?
© Affiliate agreement
© Affiliate manager
©) Consistent communication with affiliates
© Answers to frequently asked questions - answer-Affiliate manager

Which of the following is NOT necessary to do when creating an affiliate program?
© Research your competitors
©) Have a brainstorm session

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