Which network has the longest life for a piece of content? - answer-Pinterest
True or false? A buyer persona is as important as business objectives when developing a social media strategy. - answer-True
Why would you want a service to help you manage and discover influence? - answer-To identi...
Which network has the longest life for a piece of content? - answer-Pinterest
True or false? A buyer persona is as important as business objectives when developing
a social media strategy. - answer-True
Why would you want a service to help you manage and discover influence? - answer-To
identify individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your
business goals, then narrow down your choices based on that goal criteria. - answer-
True
What do senior leaders care about when it comes to your social media plan? Choose all
that apply. - answer-Competitive advantage, customer satisfaction, and return on
investment
True or false? Simon Sinek says that people want to buy what you have. They don't
care about what you believe. - answer-False
True or False? In social media, a service level agreement (SLA) refers to how much
time passes between when a customer reaches out and when the company responds. -
answer-True
What is the biggest challenge that most social media practitioners have? - answer-
Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - answer-
True or False? You should revisit your KPIs every 18 months. - answer-False
When it comes to social listening, how do you know which social networks to start with?
- answer-
How can social media monitoring inform your sales and product teams? - answer-
Customer feedback, whether positive or negative, can help sales people and product
teams better solve for the customers needs
Why do you need to develop a business case for a new social monitoring technology? -
answer-To clearly outline the expected value gained from a software investment and set
the expectation with your manager of how you'll realize the value
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, 1
1
What should you do if your competitor has a big public blunder? - answer-Maintain a
healthy approach and have empathy for the company's missteps. Reply thoughtfully and
empathetically to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound
methodology. - answer-False
Fill in the blank: Instagram stories are a great way to _____________. - answer-Drive
traffic and engagement
Why are hashtags helpful? - answer-to aid search, track campaigns, and to influence
the creation of user-generated content
When developing your brand's tone, _______ is key. - answer-Context
True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
- answer-True
True or false? The longer your social posts, the more likely that content will be seen and
re-shared. - answer-False
Visual images are usually things like ________. Choose all that apply. - answer-photos
infographics
animated GIFs
Illustrations
Which of the following is NOT an example of active language you should use on a call-
to-action? - answer-"more here"
True or false? Curating content means publishing someone else's content as if it were
your own. - answer-False
"Real-time marketing" refers to: - answer-Developing content on the fly for local,
national, or global events happening online or offline
Let's say you conduct a content audit on your competitors and see that they're having
success with live video, but you haven't really tried live video yet. What might you do? -
answer-Test out live video on different channels, and see how your audience responds
True or false? Humanizing your brand gives you a competitive edge because people
like making connections, and they like to invest their time and money in people they can
relate to. - answer-True
Voice refers to: - answer-The distinct and steady personality or style of your brand
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