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DM Pro + AMA Intro to Digital Marketing Latest Update Actual Exam 320 Questions and 100% Verified Correct Answers Guaranteed A+ Verified by Professor$25.49
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DM Pro + AMA Intro to Digital Marketing Latest
Update 2024-2025 Actual Exam 320 Questions
and 100% Verified Correct Answers Guaranteed
A+ Verified by Professor
5 steps to conducting a social listening study: - CORRECT ANSWER: 1. Identify
keywords
2. Utilize social search
3. Check for additional keywords
4. Identify trends
5. Establish insight
ABCD of effective creative - CORRECT ANSWER: Attract attention from the start.
Brand naturally and meaningfully.
Connect with the viewer through emotion and storytelling.
Direct the user clearly with what you want them to do next.
Aggregated curation: - CORRECT ANSWER: curating the most relevant content about a
topic into a single piece or viewpoint.
Benefits of content seeding: - CORRECT ANSWER: Reach
Relevancy
Credibility
Benefits of social listening: - CORRECT ANSWER: -Identify talking points
-Spot potential risks
-Understand brand sentiment
,Chronology curation: - CORRECT ANSWER: historiographical content curation.
typically, this method consists of presenting a timeline of curated information to show
the evolution of a specific topic.
Common conversion metrics in Google Analytics: - CORRECT ANSWER: -Goals: This
is the number of valuable actions taken on the site, including sales, leads, or
downloads.
-Conversion rate: This is the percentage of visitors that complete a goal.
-Transactions: This is the number of individual sales or shopping basket items sold on
an ecommerce website.
-Revenue: This refers to the monetary value of the ecommerce sales.
Common Website Objectives - CORRECT ANSWER: -Increase total users
-Increase average time on site
-Provide a better user experience:
-Higher numbers of return visits
-Build positive brand affinity
-Enhance Customer Experience (CX)
CTR meCORRECT ANSWER: - CORRECT ANSWER: Click-Through Rate, percent of
impressions that lead to click
Digital Marketing - CORRECT ANSWER: the use of new media or digital technology to
achieve marketing and business goals
Distillation curation: - CORRECT ANSWER: takes the overall 'noise' about a topic and
reduces it to its core concept. the best cases of social content curation can be cataloged
into this definition.
Drive Product Recall - CORRECT ANSWER: an outbound marketing goal to achieve
product repetition, reaching a larger audience and driving memorable experiences
,Effective content is: - CORRECT ANSWER: relevant, personalized, valuable,
addressing needs, including a call to action, and presenting a solution
Google Ad Metrics: - CORRECT ANSWER: -View percentage. What percentage of the
video users watched?
-Earned views. The number of organic views accrued by your videos following exposure
to the paid video ad.
-Earned subscribers. The number of subscribers gained by your channel following
exposure to the paid video ad.
-Earned shares. The number of shares of your videos following exposure to the paid
video ad.
-Earned likes. The number of organic likes of your videos following exposure to the paid
video ad.
How can you estimate campaign cost? - CORRECT ANSWER: You can estimate how
much a campaign will spend by looking at impressions and CTR to estimate number of
clicks. If you multiply your estimated clicks by your CPC, you will be able to forecast a
cost
How can you reduce cpc? - CORRECT ANSWER: -improve ad copy
-improve landing page
-add negative key words
-test bid strategies
How do you calculate ROI? - CORRECT ANSWER: revenue - marketing spend x 100 /
marketing spend
How do you calculate value of a lead? - CORRECT ANSWER: divide the sale value by
the number of leads needed to generate a sale
How do you go about doing keyword research? - CORRECT ANSWER: 1. Start off by
picking a topic.
, 2. Brainstorm ideas about this topic.
3. Enter your keyword ideas into an SEO keyword tool and find related keywords
4. Prioritize keywords in the list in terms of how important these topics are to your
business and goals.
How do you optimize for RankBrain? - CORRECT ANSWER: optimize for medium-tail
keywords, optimize page titles and descriptions, optimize content to increase dwell time
and reduce bounce rate
How do you structure your digital strategy? - CORRECT ANSWER: 1. Introduction
2. Objectives
3. KPIs and Measurement
4. Research
5. Creative Strategy and samples
6. Media- paid and organic
7. Costs
8. Project plan and timeline
How does Google track users from your website? - CORRECT ANSWER: Entering a
line of UA code on your website that sends information to Google
How does the difference between urgency and importance inform time management? -
CORRECT ANSWER: things that are both urgent and important should be done
immediately; urgent+unimportant should be delegated; not urgent+important should be
planned for; neither urgent nor important should be eliminated
How does traditional marketing acquire attention vs. digital marketing? - CORRECT
ANSWER: traditional- outbound / digital- inbound
How should you manage your daily PPC spend? - CORRECT ANSWER: keywords that
get more traffic should have higher budgets and vice versa
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