TRT3701 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us... Case study
In Activity 3.2 of the study guide you learned how leading hotel brand...
The hospitality industry is one of the most dynamic sectors, continually evolving to meet the diverse
needs of its target markets. The process of designing an accommodation establishment is crucial
in determining its success in catering to these needs. The InterContinental Hotel Group (IHG), a
global leader in the hospitality industry, developed a four-step process to guide the design of its
Even Hotels brand, a process that has since become a benchmark for creating successful hotel
concepts. This essay will apply IHG's four-step process of accommodation establishment design
to the proposed "Hotel Pretoria," a new hotel concept aimed at serving a specific target market in
Pretoria. The discussion will include a detailed examination of each step in the context of Hotel
Pretoria, beginning with the identification of the target market, followed by an analysis of the
market's needs, the generation of ideas to meet these needs, and finally, an evaluation of the
potential impact of the hotel on its target market.
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