Case
k201 Aldi milestone 1
- Course
- BUS-K 201
- Institution
- Indiana University
k201 aldi project, milestone 1
[Show more]
Seller
Follow
Content preview
Individual research- Gather insights & data
- Contribute to development of team’s AI integration pitch for ALDI (US only)
- Understand ALDI US, retail industry, potential application of AI
Goal:
1. Comprehend ALDI’s US operations
2. Grasp potential of AI within retail landscape
Research articles selection
- Reputable academic databases or business sources–2 recent articles (within last 5
years)
- IU library
- Google scholar
- Article 1
- Relevant data about ALDI US stores, US grocers, or retailers
- Cite & summarize
- 150 words
- Highlight main findings, data presented, relevance to theme of project
- APA citation, incl links
- Article 2
- Delves into use of AI among ALDI, US grocers, or retailers
- Cite & summarize
- 150 words
- Highlight main findings, data presented, relevance to theme of project
- APA citation, incl links
Submission
- geothom-Milestone1.pdf
ARTICLE 1
- Use strong customer advocacy and ability to lure customers into cross shopping
- Consumer advocacy rose to 55% in 2018, from 48% in 2017
- Outperformed in “best everyday low prices” and “best value for the money”
- Strongly value keeping prices low and minimizing cost wherever possible
- Has more than 3% share of grocery spending
- Investing heavily
- Launched $3.4 billion expansion program; goal of increasing footprint from 1800
to 2500 stores by 2022
- Launched $1.6 billion remodeling program; expanding existing 1300 stores and
widen product selection
- Implemented instacart services
- Price is most important element with hard discounters; then, price perception between
incumbents and hard discounters; finally, 5 rules for competing in grocery landscape:
- Embrace private brands/labels (ie store brand)
- Kirkland brand
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller gabbyh123. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80364 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now