UGA McManus Marketing Test 1 Questions and Answers | Latest Update | 2024/2025 | 100% Pass
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Course
UGA McManus
Institution
UGA McManus
UGA McManus Marketing Test 1
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is the difference between B2B and B2C marketing?
B2B marketing targets businesses as customers, while B2C marketing targets individual
consumers.
How does a company determine its target ma...
UGA McManus Marketing Test 1
Questions and Answers | Latest Update |
2024/2025 | 100% Pass
What is the difference between B2B and B2C marketing?
✔✔ B2B marketing targets businesses as customers, while B2C marketing targets individual
consumers.
How does a company determine its target market?
✔✔ By analyzing demographic, geographic, psychographic, and behavioral characteristics of
potential customers.
What is a marketing funnel?
✔✔ A model that describes the stages customers go through from awareness to purchase.
What is the role of pricing strategy in marketing?
✔✔ Pricing strategy influences consumer perception and competitive positioning, impacting
sales and profitability.
1
,How do digital marketing tactics differ from traditional marketing?
✔✔ Digital marketing uses online channels and technologies, while traditional marketing relies
on offline methods such as print and TV ads.
What is the purpose of a market positioning statement?
✔✔ To clearly define how a brand or product should be perceived in relation to competitors in
the market.
How do companies use promotional strategies to boost sales?
✔✔ By employing tactics such as discounts, advertisements, and special offers to increase
product visibility and attract customers.
What is the significance of customer feedback in marketing?
✔✔ Customer feedback provides insights into product performance and customer satisfaction,
guiding improvements and strategy adjustments.
What does CRM stand for, and how is it used in marketing?
✔✔ CRM stands for Customer Relationship Management, and it is used to manage interactions
with current and potential customers, improving relationships and retention.
2
, What is the role of social media in modern marketing strategies?
✔✔ Social media helps businesses engage with customers, build brand awareness, and drive
traffic through interactive and targeted content.
What is the purpose of a value proposition in marketing?
✔✔ To communicate the unique benefits and value a product or service offers to customers.
How does competitive analysis benefit a marketing strategy?
✔✔ It helps identify strengths and weaknesses relative to competitors, informing strategic
decisions and positioning.
What is a marketing objective, and how is it set?
✔✔ A marketing objective is a specific goal a business aims to achieve, set based on market
analysis and strategic priorities.
What is the significance of market segmentation in targeting customers?
✔✔ Market segmentation allows businesses to tailor their marketing efforts to specific groups,
increasing relevance and effectiveness.
3
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